What happens when three youngsters pool their talents to take a stand against hunger by energising the artistic community? Sherin Kadeeja, Shanid Kallungal and Sharanya Kanakaraj of Kozhikode started a nonprofit, JOSAH (Join Our Stand Against Hunger), with a good heart but ran into a wall when their fundraising efforts didn't meet with the expected success. It was then that they channelled their ideas into PEACE Village -- in which PEACE stands for Platform Extruded for Artists with Creativity and Energy -- a unique street art festival that showcased the work of regional artists along with a flea market that enabled them to realize monetary avenues for their work. PEACE Village offered a platform for the artists of Iringal Craft Village as well as photographers and designers to exhibit their work. It also offered a stage for musical acts to augment the entertainment factor. In effect, the event was a hit and the fundraising successful. Enough to encourage the organizers to dream up the next edition of the festival at Fort Kochi in December. As for hunger, it's taken on a new form. Sherin, Sharanya and Shanid find that their appetite has only been whetted for more creative pursuits such as PEACE Festival.
Photos: AZHAR MOHAMED ALI for Yahoo India