Women prefer hug to diamonds on Valentine's Day

London, February 4 (ANI): Guys would be happy to learn that girls prefer a poem or a hug on Valentine's Day than a diamond ring.

A new research has found that nine in 10 women (87 per cent) would rather wish a romantic gesture than an expensive gift on February 14, the Daily Mail reported.

The British Heart Foundation research comes as it launches its annual Love Notes fundraising campaign.

Celebrities including Joey Essex, Mollie King, Mary Berry, Rick Parfitt, Fern Britton and Phil Vickery have all posted messages in BHF shops.

BHF retail director Mike Taylor said: "Posting a Love Note in one of our 700 shop windows is one of the easiest ways you can show your love while the small donation of 1 pound will help us continue our life-saving work." (ANI)