Los Angeles, July 1 (IANS) Women spend longer getting ready for a night out with their girlfriends than they do for their boyfriends or husbands, reveals a study.
The findings emerged in a study of 2,000 women, which shows they spend just 40 minutes getting ready to go out with their man, but a staggering one hour and 3 minutes getting dolled up for their girlfriends, reports femalefirst.co.uk.
Researchers have found that nearly two-thirds of females set out to wow their friends with their 'look' and always compare their appearance with their friends. They are also more likely to opt for a casual look when going on a date, rather than an ultra-glam outfit pulled together for the girls.
The poll found that for a girls' night out, the average female will spend eight hours and 19 mins shopping online, emailing pals, researching venues and planning what to wear.
The study, conducted by Malibu Rum as part of their "Malibutique" campaign, found that 44 percent of girls actually prefer the process of getting ready for a girly night out, as it usually includes congregating at someone's house first, sharing make-up and having a few cocktails before heading out.
"There is something really fun about getting ready for a girls' night out - the preparation almost becomes part of the night itself, and creates that bonding moment for the rest of the evening," explained a spokesperson for Malibu Rum.
"This research shows how girls love getting ready together. The ritual of getting dressed up for a night out adds to the experience. Spending time with friends, sharing make up tips and drinking cocktails is a key element of many girls' weekend routine," the spokesperson added.
While a third said they love sharing beauty tips and swapping make-up, 40 percent religiously blare out the tunes for their friends to sing and dance to.
In contrast, when getting dolled up for a night out with their man, nearly 50 percent said they ended up rushing just to catch up with their partner.
It's no surprise that men get ready first, as the entire process takes a whopping eight hours 19 minutes - that includes three hours and seven minutes spent shopping and surfing the internet for a new outfit, and a further one hour and 12 minutes trying on various clothes and shoes.
They spend one hour and 41 minutes organising the evening via text messages, phones and email conversations. And another hour and 16 minutes having treatments such as a new hair-do, tanning and a manicure.
The Malibu spokesperson added: "While girls like to look nice for their men, they can't really join in with the 'getting ready' aspect of the evening.
"For a girl, a night on the town is so much more than going out at 10 p.m. and coming home at 2 a.m. It's all about the lead up, the preparation, the organisation and putting on your glad rags," she added.