Author : Yash Asthana
Virat Kohli takes the pledge with Erick Haskell, MD Adidas
New Delhi: Virat Kohli was introduced by Adidas at the Talkatora Stadium today as the brand’s new ambassador. It has been reported that Kohli has signed a 3-year deal worth Rs 10 crore per annum, which will see him surpass the likes of Dhoni and Tendulkar in endorsement earnings.
Speaking at the event, Kohli said “I am all in with Adidas! I have always been a big fan of the brand and their amazing products. I’m looking forward to getting on with my game in the 3-stripes”
Kohli was welcomed into team Adidas with a special message from his idol, Sachin Tendulkar, who spoke about his own fantastic 16 year association with Adidas. Tendulkar rounded off saying that he was waiting to see Virat perform in the three stripes. Virat pledged that he is all in with Adidas and engaged thousands of his young fans with interesting cricketing anecdotes.
Talking about the partnership, Tushar Goculdas, Brand Director, Adidas India said, “Virat is a world-class athlete, supremely talented and extremely passionate about the game. We are proud to have Virat join team adidas and believe this partnership will empower him to continue delivering stellar performances on the pitch, with our cutting-edge products. Off the field, Virat will express his unique sense of style through our iconic streetwear brand, Adidas Originals.”