After almost three years of an unproductive association, the Indian Air Force has dropped Sachin Tendulkar as its brand ambassador.
A report in India Today stated that the IAF had decided to replace the legendary cricketer with its trainer aircraft ‘Pilatus’, pictures of which would now be used to attract youngsters to a life in the air.
Tendulkar had been appointed to the rank of Group Captain in September 2010 in honour of his stupendous achievements on the field.
He thus became the first civilian to be accorded the honor.
But the partnership between two iconic institutions of India failed to yield the desired fruit, leading to the Air Force to sever ties with Tendulkar.
'Pilatus' planes are currently being trained on by pilots in Hyderabad.