Sussanne Roshan's New Online Styling Project

After establishing herself as the go-to interior designer for celebrity homes and setting up the décor store The Charcoal Project, Sussanne Roshan now lends her 15 years of learnings about design to a new décor e-commerce site called The Home Label.

Curation is her way of making her décor and design ideas more accessible and approachable.

“Home Label was a part of me that wanted to reach out to a wider audience, a wider clientele. People who like design, who aspire for better design but they’re too intimidated by the metros, all the big designers and the big labels," says Roshan. "This is for somebody who can afford, enjoy and be proud to display our ideas in their home. It’s more approachable.”

1. What sets The Home Label apart from other décor shopping websites?

"Each product has a story," Roshan explains. "For every product we give you a reason why you should buy it. Most e-commerce sites focus on a product lists, they don’t have stories. They don’t tell you why the products are made or a reason you’d want to have this in your home."

"Take the Ginger Jar for example. It’s an old looking cookie jar printed with antique trees. It reminds you of when you’re a young kid and had cookies out of your grandmother’s jar. It evokes a memory or an attachment to something you’ve gone through in your life. That’s what we’re trying to recreate."

"We’re not just selling one item. We’re selling an idea; we’re curating a thought. We’re giving buyers a sensibility, which isn’t necessarily from one product but could be from a group of products put together."

2. What should one consider while DIY decorating?

"When you try to redecorate or design your home yourself, nothing is really wrong, because it’s your touch. You’re going to live there. You should be happy with it," feels Roshan.

"The main thing here is to give it a thought. Don’t do it out of a manual. There is no wrong design. There are no rules. Anybody can get it right by giving it a sort of story."

3. What’s the first thing to consider when beginning an interior design project?

"There are a million points to consider -- what are your needs, what you want do, what is your time frame, what is your budget -- but the first question should be: Are you ready to take that time out from your life to do it? Because it is a huge commitment."

-Jerusha Ratnam Chande

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