Star acquires rights to India team sponsorship

The TV network also holds rights to bilateral series title and broadcast. Sahara disqualified.

The new sponsorship will be for three years and three months, from January 1, 2014, to March 31, 2017.

Market sentiment reflected on Indian cricket as BCCI on Monday awarded the Indian teams’ sponsorship rights to STAR India Private Limited for Rs. 1.42 crore less per match than the previous sponsor Sahara India.

STAR India are now the title/series sponsors for all home bilateral and domestic matches, have the broadcast, internet and mobile rights, and also the jersey logo rights.

The BCCI has put the reserve price at Rs. 1.50 crore in the tender document and STAR India bid Rs. 1.92 crore for each international match that India will play while Sahara India was paying Rs. 3.34 crore.

Of the seven companies that bought the tender document, which cost Rs. 2 lakh, only two bid.

Sahara India was the only other bidder, but its bid was rejected on the ground that the company is in a legal dispute with the BCCI. Sahara bid Rs. 2.34 crore per bilateral match.

Had the Sahara bid qualified, the BCCI would have been better off.

"Sahara has gone to court, praying for directions to the BCCI on certain matters, but the court has not accepted it. So they are going to appeal against that court order," an official told Mail Today. "That’s why their bid was rejected."

The rights period is three years and three months — from January 1, 2014, to March 31, 2017.

During this period, India will play a minimum of 35 Tests, 65 One-Day Internationals, and 17 T20 Internationals, as mentioned in the tender document.

The other segment of the bid was matches in International Cricket Council (ICC) and Asian Cricket Council (ACC) events.

For this, Rs. 60 lakh was the reserve price and STAR India bid Rs. 61 lakh per match.

Hence, the BCCI would make at least Rs. 199.75 crore from the number of matches mentioned above.

Unlike all India bilateral series, during which logos are displayed on the chest and the leading arm of players, at ICC and ACC events, players can display the sponsor’s logo only on the leading arm.

The BCCI, in a statement released after a marketing committee meeting in Chennai, at which the tenders were opened, did not provide many details.

"STAR India Pvt. Ltd. have been awarded the team sponsorship rights covering BCCI events, ICC events and ACC events, for the period 1st January 2014 to 31st March 2017," said BCCI secretary Sanjay Patel.

"Rights include the right to be called the 'official team sponsor’, and to display a commercial logo on the team clothing of the senior men’s team, the under-19 men’s team, the men’s 'A’ team and the women’s team." The media release, unlike on previous occasions, did not mention the price at which the sponsorship was awarded.

However, BCCI sources said that STAR would pay Rs. 1.92 crore per bilateral match and Rs. 61 lakh for each match in ICC and ACC tournaments.

"STAR India Pvt. Limited, Sahara India, Airtel, Multi Screen Media, Games Unlimited, United Spirits, and the World Sports Group had purchased the tender document and only STAR and Sahara eventually bid," the official said.

The BCCI stands to lose a lot of money compared to the previous sponsorship period. But a BCCI official, while pointing to the recession, said whatever was bid was good enough.

"We can’t help it. But this is better than nothing, looking at the market in India. Taking everything into consideration, it certainly looks better and much more than the base price (of Rs. 1.50 crore/ match)," he said.

ALSO SEEPhotos of the Week (In full-screen)

England's Stuart Broad reacts as he is hit by a ball from Australia's Mitchell Johnson during the fourth day's play in the second Ashes cricket test at the Adelaide Oval December 8, 2013. ... more 
England's Stuart Broad reacts as he is hit by a ball from Australia's Mitchell Johnson during the fourth day's play in the second Ashes cricket test at the Adelaide Oval December 8, 2013. REUTERS/David Gray (AUSTRALIA - Tags: SPORT CRICKET) less 
1 / 24
Reuters | Photo by DAVID GRAY / REUTERS
Sun 8 Dec, 2013 1:11 PM IST

Matches

MORE TOP STORIES TODAY

Kolkata bowling vs Bangalore batting might

Kolkata bowling vs Bangalore batting might

The likely return of Gayle will boost Bangalore, but the result could be determined by Kolkata's bowlers. More »

Gambhir a knock away from striking form - KKR coach

Gambhir a knock away from striking form - KKR coach

Gautam made an eight-ball duck in the opening game against Mumbai and in the second game against Delhi, he lasted only half those balls. More »

Jadeja spins out Rajasthan in close chase

Jadeja spins out Rajasthan in close chase

IPL 7, GAME 10—Chennai beat Rajasthan by 7 runs after last-over scare. More »

April 24: A legend is born

As Sachin Tendulkar turns 41 - here's a look at some offbeat moments from the Master Blaster's innings. More »

Cleaning up the game starts with fans

Cleaning up the game starts with fans

... because, as recent events reveal, the BCCI has little intention of doing it. More »

Rivals say Srini group delaying BCCI special general meeting

Rivals say Srini group delaying BCCI special general meeting

The group opposed to Srinivasan alleged that since BCCI secretary Sanjay Patel belongs to the president’s group, he was intentionally delaying the SGM… More »

Vithanage, Priyanjan get T20 call-ups

Vithanage, Priyanjan get T20 call-ups

Herath has been rested, while the team will be without the veteran pair of Mahela Jayawardene and Kumar Sangakkara, who retired from T20 internationals… More »

SL in 'difficult place' after Farbrace exit

SL in 'difficult place' after Farbrace exit

Sri Lanka depart for assignments in Ireland and England in two weeks, and Sanath Jayasuriya suggested Marvan Atapattu would be interim head coach for those… More »

Farbrace is England's assistant coach

Farbrace is England's assistant coach

The ECB continued the restructuring of the England coaching set-up on Wednesday by announcing the appointment of Paul Farbrace as assistant coach. More »

Chandimal axed as T20 captain

Chandimal axed as T20 captain

Sri Lanka's cricket selectors on Wednesday sacked Dinesh Chandimal as Twenty20 captain and replaced him with Lasith Malinga, while Angelo Mathews was… More »

'BCCI should have picked panel with care'

'BCCI should have picked panel with care'

Dalmiya said that it was the first time that the BCCI had been faced with a situation where the apex court had hauled up the Board and it should have acted… More »

SC asks Mudgal committee to continue

SC asks Mudgal committee to continue

Mukul Mudgal has communicated to the court his willingness to take up the investigation and has been asked to specify the terms and modalities on April… More »

Sri Lanka players resolve pay dispute

Sri Lanka players resolve pay dispute

The pay dispute between Sri Lanka Cricket and its 13 contracted players ended on Wednesday when the latter agreed to accept 10 percent of the participation… More »

Hope to be fit for next game - Pietersen

Hope to be fit for next game - Pietersen

With two heavy defeats at the hands of Bangalore and Chennai, Daredevils currently languish near the bottom of the table. More »

'SC decision could hurt BCCI's status'

'SC decision could hurt BCCI's status'

The Supreme Court prefers that the Justice Mudgal panel further investigate the IPL corruption scandal. More »

Mudgal panel drops bombshell in court

Mudgal panel drops bombshell in court

The Mukul Mudgal probe committee dropped a bombshell in the Supreme Court on Tuesday by making a sensational claim that it was forced to stop audio recording… More »

Perfect Punjab trounce Hyderabad

Perfect Punjab trounce Hyderabad

IPL7, GAME 9—Maxwell (95, 43b), Balaji (4-13) set up 72-run win. More »

Have the ECB played an unfair game?

Have the ECB played an unfair game?

Money talks, but it is in light of this ICC shakeup that the ECB's act of soliciting of another team's coach deteriorates from free-market aggression to… More »

Farbrace quits for England post

Farbrace quits for England post

He will assist Peter Moores who was unveiled as the new England coach on Saturday. More »

Moin appointed to manage Pakistan team

Moin appointed to manage Pakistan team

Pakistan on Monday reappointed Moin Khan as chief selector and manager of the national team, a week after fellow former captain Rashid Latif turned down… More »

Chennai smash Delhi for first win

Chennai smash Delhi for first win

IPL7, MATCH 8—Raina-led middle order, superlative catching give CSK a 93-run win. More »

'BCCI reputation lowest in 80 years'

'BCCI reputation lowest in 80 years'

The former BCCI president says he was "disillusioned" by the happenings at the emergent working committee meeting on Sunday. More »

Injured Bravo to miss rest of IPL

Injured Bravo to miss rest of IPL

Dwayne Bravo is set to be sidelined for at least four weeks due to a shoulder problem. Bravo sustained the injury when attempting a catch on the boundary… More »

NZC contemplates domestic revamp

NZC contemplates domestic revamp

New Zealand Cricket has put forward a proposal to reinvent its domestic structure and allow up to 49% private investment into the six major associatio… More »