Send Karva Chauth wishes on TV via social media

New Delhi, Oct 21 (IANS) Make Karva Chauth special for your husband Tuesday by taking the social media route to send out wishes which will be flashed on television.

Fem, a skincare brand from the House of Dabur, has launched a live social messaging service for the occasion, when women in northn India keep fast for their husband's well-being and long life.

The campaign, titled Fem Karva Chauth Wishes, lets people tweet their message or send it out via a Facebook post. The messages can be seen live on Zee TV Tuesday evening.

The idea was a result of a survey.

"When we surveyed our consumers, we found that a lot of couples are physically separated even on Karva Chauth day due to work. In this busy urban lifestyle, social media is playing a role in bridging the hearts and minds of people," Sanjay Singal, head of marketing (Skin Care), Dabur India Ltd., said in a statement.

"A lot of people are using social media to connect and converse with their near and dear ones which is redefining the way we communicate in a relationship. Taking this forward, Fem is integrating live social messaging with national television," he added.

Twitter users can avail the service through the handle @femfairness, with the hashtag #Mykarvachauthwish, while Facebook users can go to the brand's official page


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