Romeo Beckham's 'Becks' factor sends Burberry's sales soaring

London, July 11 (ANI): A clothing brand has witnessed an 'exceptional' rise in its sales after hiring David Beckham's son, Romeo, for their spring/summer advertising campaign.

Burberry saw a 13 percent sales plunge to record a sale of 339 million pounds in three months, the Daily Star reported.

The much talked about ad campaign has Romeo posing in one of Burberry's iconic trench coats, alongside models Cara Delevingne, 20, and Edie Campbell, 22.

A fashion insider told the publication that with the perfect combination of good looks and amazing dress sense, inherited from his parents, Romeo has created frenzy among brands who wish to sign him.

Burberry boss Christopher Bailey, 41, praised the 10-year-old on his love for fashion and his upbringing and added that working with him was nothing less than a dream. (ANI)

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