Puerto Rican firms to advertise more on social media

San Juan, Feb 1 (IANS/EFE) Puerto Rico's businesses plan to spend up to 10 percent of their advertising budgets on social media this year, focusing on social-networking giants Facebook and Twitter.

Companies based in the Caribbean island plan to target social media with between 7 percent and 10 percent of their advertising budgets, the Puerto Rican Association of Sales and Marketing Executives said.

Puerto Rican businesses are expected to gradually increase the amount they spend on Internet advertising, especially social media, the association said.

It report, however, concluded that Puerto Rican consumers were still not attuned to social-networking brands, making it clear that firms still have much work to do to gain traction in this sector.

--IANS/EFE

rd

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.

Matches

    • Team flag for Sri Lanka vs. Team flag for PakistanPAKSL
      5th ODI
      Sun, Jul 26, 2015
      Hambantota, Sri Lanka
      Pakistan in Sri Lanka ODI ...
      SL won by 165 runs
    • Team flag for Netherlands vs. Team flag for ScotlandSCONED
      Final
      Match abandoned
      Sun, Jul 26, 2015
      Malahide, Dublin, Ireland
      World Twenty20 Qualifier, ...
    • Team flag for Hong Kong vs. Team flag for IrelandIREHK
      3rd Place Play-off
      Match abandoned
      Sun, Jul 26, 2015
      Malahide, Dublin, Ireland
      World Twenty20 Qualifier, ...
  • No live matches are in progress.
    • Team flag for England vs. Team flag for AustraliaAUSENG
      3rd Test
      Wed, Jul 29, 2015
      Birmingham, England
      The Ashes, 2015...
      Upcoming match
    • Team flag for Bangladesh vs. Team flag for South AfricaSABAN
      2nd Test
      Thu, Jul 30, 2015
      Mirpur, Bangladesh
      South Africa in Bangladesh...
      Upcoming match
    • Team flag for Sri Lanka vs. Team flag for PakistanPAKSL
      1st T20I
      Thu, Jul 30, 2015
      Thu, Jul 30, 2015
      Colombo, Sri Lanka
      Pakistan in Sri Lanka T20 ...