With more people opting for healthy living and being fit as a conscious lifestyle choice, it is of little surprise that many are opting for an organic food diet. As a result, people are either growing vegetables in their backyard, or shopping at organic stores that have mushroomed across the country to cater to this niche segment.
Although there has been some controversy about the actual nutritional benefits derived from organic food vis-à-vis non-organic food, studies have shown a decreased amount of pesticides for those who opted for an organic option. One of the primary benefits of organic farming is that it is environment-friendly.
Celebrities that have gone the organic way include Kirstie Allie who had her own Organic Weight Loss Programme, and Rosanne Barr who is an ardent organic farmer among others.
In India, organic products are certified under the NPOP (National Programme for Organic Production).
What’s more, organic food festivals too have been making a mark in Bangalore and Chandigarh this year, with certain restaurants going the organic way, thereby creating awareness and a sense of responsibility.