New Delhi, Feb. 5 (ANI): Information and Broadcasting Minister Manish Tewari on Tuesday said the unveiling of a new logo of 'Employment News' with the motto "opportunities for all" was a manifestation of the commitment to reach out to job seekers thereby seeking to fulfill their aspirations and harness their skills and capabilities.
Through this new initiative, the publication would not only get a new brand identity, it would also become attractive to the aspiring youth.
Tewari, who lauded the Publications Division for its effort, said the new logo depicting the search for jobs from a lens would easily be identified by the target audience.
Delivering his address at the launch function of the logo organized by the Publications Division at Pragati Maidan here today, Tewari said 'the launch of the e-version of Rozgar Samachar in Urdu was another milestone in reaching out to the people who understood the language in form and spirit'.
"The initiation of the e-version also reiterated the perseverance of Publications Division in a competitive environment where content was balanced with the prevailing business models. The initiative also reflected the use of technology in reaching out to the people in a form and language understood by them," he said.
Regarding the Division's flagship publication, Employment News, Tewari said there was a need to add value to the content on issues of public interest which pertained to the common people i.e. issues related to development, national and international affairs.
He also called upon the Publications Division to include two to four pages of such content in its future editions.
Tewari also released 'India-2013' and 'Bharat-2013' a reference annual which provides exhaustive and authentic repository of information about the activities, progress and achievements of various ministries and departments of Government of India during the year since 1957.
In this context, he mentioned that the publication provided a comprehensive and authentic information about the country's march forward and was a must read publication for key stakeholders.
The logo of Employment News was selected from entries of an in-house competition of College of Arts, New Delhi. The logo depicts the search for jobs from a lens. The holder showing nib on one side and the wrench on the other shows that the Employment News is both for skilled and unskilled jobs. The hand is the human element of the logo.
With a circulation of over four lakh copies per week, the Employment News informs about job opportunities in the organizations of central and state governments to aspiring youth across the country; published in Hindi, English and Urdu simultaneously.
To provide benefits of technology to Urdu-reading masses, E-Rozgar Samachar (Urdu) is being launched. e-Employment News (English) and e- Employment News (Hindi) are also available to subscribers since August 2012. (ANI)