Manish Arora all for buyer-friendly fashion

New Delhi, Aug 3 (IANS) Ace designer Manish Arora, known for his vibrant and out-of-the-box designs, which are a blend of Indian and western cuts, designs and silhouettes, believes fashion is moving towards being more buyer-friendly.

"Fashion is for the masses. It is becoming much more affordable and buyer-friendly nowadays," Arora, whose most basic designs in association with a mass brand could be priced around Rs.5,000, told IANS.

Off and on, the designer has collaborated with brands like Reebok and Biba for the Fish Fry and Indian range respectively, to cater to fashion aficianados.

Arora is excited about taking to the Delhi Couture Week (DCW) ramp here Saturday night to present a collection, which he says, "brings back the Indian cinema of 1970s".

"I'm truly excited. The set, colours and the madness (of the 1970s) will all be a part of this show," said Arora.

The designer, who has been showcasing his collections at international platforms like Paris and Milan, shared that his couture collection includes traditional Indian outfits like kurtas, churidars, lehengas, bandhgalas, anarkalis and saris, created using fabrics like silk, crepe, georgette, chiffon and handwoven silk brocade from Varanasi.

"I have taken inspiration from the Buddhist temples, the baroque period and Indian jewellery which I had also showcased in Paris for my Summer-spring 2013 collection. I am also lending a few looks from the Paris collection. Apart from that, it's all Indian bridal wear," Arora said.

"Digital Prints have been developed and worked upon with surface textures. Each garment has been handcrafted with the use of enameled stones, faux, leather, metals, sequins, zardozi and crystals," he added.

Arora's creations are sold at 75 well-known stores worldwide. He has also collaborated with several brands like MAC cosmetics, Swatch, Nivea, Good Earth, Nespresso, Swarovski, Disney and Cafe de la to name a few.

Arora said that when it comes to create apparels for the Indian bride, he likes to keep it traditional in terms of cuts and designs.

"The colours, of course, play a very vital role in saying a story. The modern bride is fierce and sensuous from the exterior, but she is still a pretty girl who wants to look great on her big day. The shades of gold dominates the line with the hint of varied other bright colours like red, free, orange and yellow," he said.

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