Latinos in US are realizing their power, says JLo

Washington, June 13 (ANI): Jennifer Lopez has revealed that Latinos in the United States are starting to realize their power in politics and media, making the timing good for her latest undertaking: lobbying for greater diversity in TV programming.

Lopez, who serves as chief creative officer of the English-language Latino channel- NUVOtv, spoke on Wednesday at the Cable Show about her new role that it is an extension of who she is as an artist, ABC News reported.

The 43-year-old singer said that working behind the scenes is just as rewarding as performing.

The actress-singer-dancer said these are exciting times across the board for Latinos.

She said that businesses are getting on board too because of the tremendous buying power of Latinos, which is why she is also the creative chief officer of the Viva Movil brand for Verizon. (ANI)


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