'Know-all' smartphones a worry for privacy, boon for advertisers

Sydney, Oct. 7 (ANI): As consumers are becoming more and more reliable on their smartphones, advertisers and tech companies like Google and Facebook are looking out for sophisticated ways to track people and provide hyper-targeted ads, but not without concerning the privacy advocates.

Privacy advocates fear that consumers do not realize the extent to which their private information is used by advertisers, as they easily monitor their everyday surfing and downloading without cookies.

Jennifer King, who studies privacy at the University of California, Berkeley, and has advised the US Federal Trade Commission on mobile tracking, said that people don't understand tracking, whether it is on the browser or mobile device, and don't have any visibility into the practices going on.

Drawbridge, a self-learning ad technology firm said that it has matched 1.5 billion devices, allowing it to deliver mobile ads based on websites the person has visited on a computer, the Sydney Morning Herald reports.

Chief operating officer at Drawbridge, Eric Rosenblum said that they are observing people's behaviours and connecting their profile to mobile devices.

For example, if one searches for a Hawaiian vacation on their work desktop, they could see a Hawaii ad that night on their mobile phone, the report added. (ANI)

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