London. Feb. 10 (ANI): Children as young as 13 are being bombarded by gambling firms on Facebook.
The bookies buy advertising space shown on a child's timeline - even if the youngster expressed no interest in betting, reports The Sun.
The ads were launched after the social networking site changed its rules.
The ads are often linked to a showbiz celebrity, pop band or sports team 'liked' by the child. If the child clicks on the ad, he finds himself on a betting website being asked for bank details.
One user who 'liked' soccer ace Thierry Henry was faced with a bets ad asking him to click on its link if he thought the star was a 'legend'.
The Advertising Standards Authority said gambling is age restricted in the UK and should not be targeted at those not old enough.
Facebook said that if people don't like an ad they're able to dismiss it by clicking 'X' on the corner. (ANI)