Kerala tourism to hardsell backwaters

Thiruvananthapuram, Oct 24 (IANS) Kerala Tourism proposes to launch a new global campaign aiming to catapult the state's majestic backwaters in the league of the Grand Canyon and the Great Wall of China as a once-in-a-lifetime experience.

Voted ahead of Taj Mahal in a National Geographic Traveller survey of top Indian tourism destinations, the backwaters of Kerala will be unveiled as a self-contained experience in the campaign shot using advanced aerial photography techniques.

The great backwaters campaign, the first of its kind, features high quality aerial photographs of the area. It is also one of the largest aerial still photography projects undertaken by the state.

"The backwaters of Kerala are not about houseboats alone but it is about discovering a fascinating water world unlike any other place on our planet," said Kerala Tourism Minister A.P. Anilkumar.

"Many countries are bestowed with large reserves of water, but there is none as gifted as Kerala. It is a place of astounding visual beauty, abundant flora and fauna and a vibrant cultural life," he added.

The unique images of the backwaters were captured by advanced cameras secured in a highly sophisticated and custom-designed eight-rotor helicam. The aerial shoot was controlled from a customized boat equipped with a miniature helipad to facilitate the take off and landing of the helicam.

The locations were identified during an aerial observation by helicopters prior to the photo session.

"Kerala is blessed with 44 rivers and a network of canals and lakes stretching from one end to the other. Here the primordial relationship between mankind and water comes alive like nowhere else. Whether it is the canal networks, floating markets, houseboats, snake boat races or a whole way of life that thrives around water, this is a miracle of nature that will captivate the world," said Kerala Tourism secretary Suman Billa.

The 25-member crew which shot across the backwaters was led by renowned aerial photographer Ville M.J. Hyvonen from Finland and Shelton Pinheiro, creative director, Stark Communications.

The Great Backwaters campaign will include digital marketing activities which will also see the launch of a separate micro-site at www.greatbackwaters.com.

Matches

MORE TOP STORIES TODAY

Bangalore vs Mumbai: A battle of the big-hitters

Bangalore vs Mumbai: A battle of the big-hitters

Preview — Given the firepower in both line-ups, Dubai crowd may see another high-scorer More »

Delhi look for first points against confident Kolkata

Delhi look for first points against confident Kolkata

Preview — The threat of Sunil Narine looms large again. More »

Glenn Maxwell carves his parallel universe

Glenn Maxwell carves his parallel universe

Glenn Maxwell seems to project an icy disdain when at the crease. Match situations rarely faze him and the bubble in which he plays excludes everyone … More »

[REWIND] The world record that nearly wasn't

[REWIND] The world record that nearly wasn't

Twenty years ago this week, Brian Lara became Test cricket's highest scorer, but he almost didn't make it. More »

BCCI is not anybody’s property — Dalmiya

BCCI is not anybody’s property — Dalmiya

Dalmiya feels that Srinivasan’s ‘power hungry’ attitude isn’t helping matters. More »

It's getting increasingly tough for bowlers: Ajmal

It's getting increasingly tough for bowlers: Ajmal

The 36-year-old believes the T20 format and rule changes in 50-over matches have made a real difference. More »

Moores set for England recall

Moores set for England recall

The 51-year-old will succeed Andy Flower, who stepped down after five years in charge following the 5-0 Ashes defeat in Australia in January. More »

Rajasthan edge low-scoring thriller

Rajasthan edge low-scoring thriller

The bowlers restricted Hyderabad to 133 for 6 before Rahane and Binny took Rajasthan over the line. More »

KP ridicules idea of day-night Tests

KP ridicules idea of day-night Tests

Kevin Pietersen has ridiculed the idea of day-night Test cricket, saying the game would be so different to proper Test cricket that we will need a whole… More »

BCCI members want independent probe

BCCI members want independent probe

The board members are realising after the Supreme Court's observations that something has to be done — IS Bindra More »

Maxwell blitz takes Punjab home

Maxwell blitz takes Punjab home

The Kings XI batsman blasted a 43-ball 95 to help his team pull off a massive chase against Chennai Super Kings. More »

'BCCI lacks leaders to take on Srini'

'BCCI lacks leaders to take on Srini'

Two former BCCI presidents, Shashank Manohar and Jagmohan Dalmiya, have reacted strongly to the news of the BCCI calling an emergent meeting on Sunday… More »

Yuvraj tees off to Sharjah's delight

Yuvraj tees off to Sharjah's delight

Yuvraj Singh was hardly convincing to begin with against Delhi, but a big dose of crowd support and a helping of poor bowling meant he had the opportunity… More »

Stressed Trott stands down again

Stressed Trott stands down again

The England and Wales Cricket Board (ECB) on Friday confirmed that batsman Jonathan Trott is to take another break from all cricket with immediate eff… More »

PCB starts another coach hunt

PCB starts another coach hunt

The PCB has decided to not extend the contracts of head coach Moin Khan, fielding coach Shoaib Mohammad and batting consultant Zaheer Abbas, and has invited… More »

Fiery star Stokes bids to curb his temper

Fiery star Stokes bids to curb his temper

England all-rounder Ben Stokes admits he must keep his anger under control if he is to end his international exile. More »

Bangalore's arsenal blazes to victory

Bangalore's arsenal blazes to victory

Yuvraj Singh was back to his best in his first match for Royal Challengers Bangalore. More »

Pakistan cricketers face probe

Pakistan cricketers face probe

Pakistani cricket authorities have launched an investigation after a number of current international stars played in exhibition matches in the United States… More »

BCCI to meet before next court hearing

BCCI to meet before next court hearing

The BCCI will hold an emergent working committee meeting on April 20 to discuss the future course of action with regard to the Supreme Court hearing concerning… More »

Gavaskar wants a clean IPL

Gavaskar wants a clean IPL

"Integrity is non-negotiable..." says the BCCI's interim chief ahead of Season 7 of the tainted league. More »

Time for Chennai to enter familiar cocoon

Time for Chennai to enter familiar cocoon

Chennai have an emphatic 8-3 lead in the head-to-head with Punjab, with one game tied More »

Kallis, Narine star in KKR win

Kallis, Narine star in KKR win

An all-round display saw Knight Riders thump Mumbai Indians by 41 runs in the IPL-7 opener. More »

'Yak' Kallis still on top of his game

'Yak' Kallis still on top of his game

The 38-year-old South African veteran turned it on for Kolkata Knight RIders in the opening match of IPL-7. More »

Rajasthan and Hyderabad face-off

Rajasthan and Hyderabad face-off

A quality that defines Rajasthan and Hyderabad is consistency. Rajasthan was one among two teams to enjoy complete dominance at home last season. Hyderabad… More »