Los Angeles, Oct 17 (IANS) Pop singer Katy Perry is the new face of cosmetic brand CoverGirl.
She shared the news with her fans via microblogging website Twitter.
"Beautiful news to share with you all. Today (Wednesday) is my first day as a CoverGirl! See what happens when you let the light in? (sic)" she tweeted.
The 28-year-old's advertising campaign will be out in Spring 2014, reports femalefirst.co.uk.
"In addition to music, I've always considered makeup to be a powerful creative avenue of self-expression. I'm honoured to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience," Perry said in a statement.
The "Roar" hitmaker had earlier launched her own eyelash and fragrance ranges but CoverGirl will be her first cosmetic partnership.