London, July 24 (IANS) Designer Jenny Packham says she is proud that her 25-year-old clothing brand is still selling out.
Packham, known for her bridal gowns and ready-to-wear collections, set up her company 25 years ago with her husband Matthew Anderson.
"I'm very proud that we're still in business actually, because it's tough and because Matthew and I, and everyone else, have worked very hard," femalefirst.co.uk quoted Packham as saying.
"I feel that we're in business because we picked something quite niche to do. At Saint Martins, to want to be an evening wear or bridal wear designer was not cool," she said.
The 48-year-old recently celebrated 25 years of being in the industry by hosting a series of free catwalk shows, open to the public at the Victoria and Albert Museum, here.
"I wanted to do something to celebrate the 25th anniversary - it has really felt like a celebration, we're so proud of what we've achieved. And it was also a great chance to show in London. It's nice to be able to have the whole team here - normally I can only take a few to New York," added Packham.
The designer, who has also dressed the Duchess of Cambridge, actress Angelina Jolie, Kate Winslet and Jennifer Lopez, also insists that she loves dressing celebrities, but has ruled out showing at London Fashion Week anytime soon as she feels New York City is more appropriate.
"I think, at the moment, New York seems right for us - in terms of business and our brand. And of course there's the Hollywood link too, which is doing very well for us. So I think that's where we'll stay for now. But London would certainly be more convenient," she said.