NEW DELHI, Aug 28, 2012 (AFP) - The Indian Premier League has lost its title sponsor after real estate giant DLF declined to renew its five-year deal, a company spokesman said on Tuesday.
"We have just stepped off the IPL," DLF group executive director Rajeev Talwar told the Press Trust of India.
"Sponsoring the IPL over the last five years was a strategic decision wherein we wanted to establish our brand presence across India as the leading real estate player.
"We believe that we have been able to achieve the desired objectives to a great extent."
DLF reportedly paid $50 million to be the title sponsor of the glitzy Twenty20 league for the first five years, a deal which ended with the 2012 edition in March-April.
The last date for renewal of the contract was July 28, Talwar added.
There was no immediate comment from the Board of Control for Cricket in India (BCCI), which owns the IPL.
Get stories like this on the Yahoo app and discover more every day.
Download it now.
Download it now.
- IRE won by 12 runsvs. AFGIRE5th ODITue, Jul 19, 2016Stormont, Belfast, IrelandAfghanistan in Ireland ODI...
- PAK won by 75 runsvs. PAKENG1st TestThu, Jul 14, 2016London, EnglandPakistan in England Test S...
- AFG won by 79 runsvs. AFGIRE4th ODISun, Jul 17, 2016Stormont, Belfast, IrelandAfghanistan in Ireland ODI...
- vs. AUSSL1st TestTue, Jul 26, 2016Tue, Jul 26, 2016Kandy, Sri LankaWarne-Muralitharan Trophy,...
- vs. NZZIM1st TestThu, Jul 28, 2016Thu, Jul 28, 2016Bulawayo, ZimbabweNew Zealand in Zimbabwe Te...
- vs. INDWI2nd TestSat, Jul 30, 2016Sat, Jul 30, 2016Kingston, Jamaica, West IndiesIndia in West Indies Test ...