New Delhi: The ongoing Indian Premier League (IPL) season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches. With an average time-spent (TS) of 72 minutes per viewer, it reaches an all-time high. Due to dynamic changes in the measurement system while last year’s performance may not be strictly comparable, but to put it in context, the first three matches of 2016 got a cumulative reach of 160.7 million with an average time-spent of 46 minutes. This landmark year of IPL has made an incredible impact in its first week making its mark yet again.
The 10th edition of the Indian Premier League (IPL) began on April 5, with eight teams in contention for the trophy. Gujarat Lions (GL) and Rising Pune Supergiant (RPS) will continue to feature in this season as well. Gujarat and Pune had replaced Chennai Super Kings (CSK) and Rajasthan Royals (RR) after the two teams were banned for two years. MS Dhoni, who had captained RPS in their inaugural tournament last year, has been replaced by Steven Smith for the captaincy role. The tournament is featuring some of the top players across the globe, but many from India are missing IPL 2017 due to injuries.
The Indian cricket team had an extended Test season starting with their four-Test tour to West Indies. Following the Caribbean trip, India played 13 Tests at home post which several of their players were ruled out of IPL 10. Murali Vijay, KL Rahul, Ravichandran Ashwin have been ruled out completely, while Ravindra Jadeja and Umesh Yadav will join their respective franchises after a short break.
(With inputs from PTI)