Howzat! Flash of cricket frenzy

Flashmob: a large group of people who arrange (by mobile/cell phone or email) to gather together in a public place at exactly the same time, spend a short time doing something there and then quickly all leave at the same time

Around 3.15pm on Monday, over 100 jeans-clad boys and girls suddenly got off three cars and 50 bikes near one of Ranchi's prime hangouts, rushed towards their friend in a wheelchair holding aloft a Tricolour, danced to Chak De! India, sprinkled pink abir everywhere and zoomed off.

IIM-Ranchi students, who put up this breathless 10-minute act near Hari Om Tower, were gifting the capital arguably its first-ever flashmob ' all to promote the city's maiden ODI between India and England on January 19.

"Kya nukkad natak hoga yahan (Will they host a street play)?" wondered a middle-aged bystander, Rajib Kumar. When told it was a flashmob, he shook his head in wonder. "Never heard of it before," he said.

GeNext can fill in Kumar and others like him.

A flashmob ' just log on to YouTube for a demo ' is something that youngsters across the world know as well as the gangnam or the wave. It's a traffic-stopper of an event staged in a public space by groups who first spread the word through social media platforms such as Facebook or Twitter. Then, at the appointed time, they gather in one place, do their bit and disperse in a matter of minutes.

IIM-Ranchi students, hosting the event with the permission of Jharkhand State Cricket Association (JSCA), had also roped in two vehicle sponsors ' motorcycle giant Hero Motocorp and local car dealer Premson Motors ' to rev up the Monday mania.

With two flashmob stopovers on the way, over 100 B-school students took out in a 15km roadshow on three cars and 50 bikes from the IIM-Ranchi campus behind Raj Bhavan to the international cricket stadium in Dhurwa.

Starting from the IIM campus, the students first went to Morabadi grounds where they offered floral tribute to the Mahatma's statue.

Then, the Hari Om Tower caper over, they stopped 2.5km away at Main Road for another flashmob jig.

It certainly kept the flashbulbs happy. Students said the event was the outcome of some high-octane brainstorming between IIM-Ranchi students and JSCA.

Some of the best brains of the premier B-school had bounced ideas with JSCA president Amitabh Chaudhary last month on promotional events to excite the youth. It was then that events such as flashmobs, online quiz with free ticket a day and viral promotions were decided.

Ranchi is still blinking from the impact.

Do you want to take part in a flashmob for a campaign?

Tell ttkhand@abpmail.com

Matches

MORE TOP STORIES TODAY

Bangalore lose nerve, lose game

Bangalore lose nerve, lose game

IPL 7, GAME 11—Vinay's over, Lynn's catch turns last-over finish in KKR's favour. More »

Boycotting IPL will not save cricket

Boycotting IPL will not save cricket

Boycotting the IPL as a means of protest against the grime in the game may not yield the desired results. More »

Jadeja spins out Rajasthan in close chase

Jadeja spins out Rajasthan in close chase

IPL 7, GAME 10—Chennai beat Rajasthan by 7 runs after last-over scare. More »

Gambhir a knock away from striking form - KKR coach

Gambhir a knock away from striking form - KKR coach

Gautam made an eight-ball duck in the opening game against Mumbai and in the second game against Delhi, he lasted only half those balls. More »

Rivals say Srini group delaying BCCI special general meeting

Rivals say Srini group delaying BCCI special general meeting

The group opposed to Srinivasan alleged that since BCCI secretary Sanjay Patel belongs to the president’s group, he was intentionally delaying the SGM… More »

April 24: A legend is born

As Sachin Tendulkar turns 41 - here's a look at some offbeat moments from the Master Blaster's innings. More »

Cleaning up the game starts with fans

Cleaning up the game starts with fans

... because, as recent events reveal, the BCCI has little intention of doing it. More »

SL in 'difficult place' after Farbrace exit

SL in 'difficult place' after Farbrace exit

Sri Lanka depart for assignments in Ireland and England in two weeks, and Sanath Jayasuriya suggested Marvan Atapattu would be interim head coach for those… More »

Chandimal axed as T20 captain

Chandimal axed as T20 captain

Sri Lanka's cricket selectors on Wednesday sacked Dinesh Chandimal as Twenty20 captain and replaced him with Lasith Malinga, while Angelo Mathews was… More »

Vithanage, Priyanjan get T20 call-ups

Vithanage, Priyanjan get T20 call-ups

Herath has been rested, while the team will be without the veteran pair of Mahela Jayawardene and Kumar Sangakkara, who retired from T20 internationals… More »

'BCCI should have picked panel with care'

'BCCI should have picked panel with care'

Dalmiya said that it was the first time that the BCCI had been faced with a situation where the apex court had hauled up the Board and it should have acted… More »

Farbrace is England's assistant coach

Farbrace is England's assistant coach

The ECB continued the restructuring of the England coaching set-up on Wednesday by announcing the appointment of Paul Farbrace as assistant coach. More »

SC asks Mudgal committee to continue

SC asks Mudgal committee to continue

Mukul Mudgal has communicated to the court his willingness to take up the investigation and has been asked to specify the terms and modalities on April… More »

Sri Lanka players resolve pay dispute

Sri Lanka players resolve pay dispute

The pay dispute between Sri Lanka Cricket and its 13 contracted players ended on Wednesday when the latter agreed to accept 10 percent of the participation… More »

Hope to be fit for next game - Pietersen

Hope to be fit for next game - Pietersen

With two heavy defeats at the hands of Bangalore and Chennai, Daredevils currently languish near the bottom of the table. More »

'SC decision could hurt BCCI's status'

'SC decision could hurt BCCI's status'

The Supreme Court prefers that the Justice Mudgal panel further investigate the IPL corruption scandal. More »

Mudgal panel drops bombshell in court

Mudgal panel drops bombshell in court

The Mukul Mudgal probe committee dropped a bombshell in the Supreme Court on Tuesday by making a sensational claim that it was forced to stop audio recording… More »

Perfect Punjab trounce Hyderabad

Perfect Punjab trounce Hyderabad

IPL7, GAME 9—Maxwell (95, 43b), Balaji (4-13) set up 72-run win. More »

Have the ECB played an unfair game?

Have the ECB played an unfair game?

Money talks, but it is in light of this ICC shakeup that the ECB's act of soliciting of another team's coach deteriorates from free-market aggression to… More »

Farbrace quits for England post

Farbrace quits for England post

He will assist Peter Moores who was unveiled as the new England coach on Saturday. More »

Moin appointed to manage Pakistan team

Moin appointed to manage Pakistan team

Pakistan on Monday reappointed Moin Khan as chief selector and manager of the national team, a week after fellow former captain Rashid Latif turned down… More »

Chennai smash Delhi for first win

Chennai smash Delhi for first win

IPL7, MATCH 8—Raina-led middle order, superlative catching give CSK a 93-run win. More »

'BCCI reputation lowest in 80 years'

'BCCI reputation lowest in 80 years'

The former BCCI president says he was "disillusioned" by the happenings at the emergent working committee meeting on Sunday. More »

Injured Bravo to miss rest of IPL

Injured Bravo to miss rest of IPL

Dwayne Bravo is set to be sidelined for at least four weeks due to a shoulder problem. Bravo sustained the injury when attempting a catch on the boundary… More »