Google's proposal of modifying search results may help end EU antitrust case

Wellington, Oct. 2 (ANI): Google has reportedly proposed a change to how it displays its internet search results, which could possibly help it settle a long-running antitrust case with the European Union.

The search giant has been under EU's radar for three years over complaints that it was blocking competitors in the search results.

According to stuff.co.nz, Google had proposed concessions in September to end the case which could otherwise lead to a fine of up to 5 billion dollars, making up for 10 percent of its global revenue.

However, Google's offer to alter the way it displays search results is welcomed by competition commissioner Joaquin Almunia, who said that the company's offer made it easier for web users to see results from Google's rivals in internet searches.

Almunia said that it would be much easier for a user to see competing services in Google search results irrespective of which device was being used and the new concessions would also give companies greater control to opt out of appearing in searches.

The report said that Google also proposed providing links to at least three competing search engines and making it easier for advertisers to transfer their search advertising campaigns to rival platforms, but the competitors remained unsatisfied with the proposals.

Google's general counsel, Kent Walker said that the Commission had insisted on big changes to the way the company displays search results and Google has agreed to their requirements in the interests of reaching a settlement, the report added. (ANI)

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