Google may face 'repressive EU action' over new privacy policy

London, Feb 19 (ANI): Popular search engine Google may face a confrontation with the European Union (EU) after the web giant flouted EU orders to undo vast changes to small print across services including search, Gmail and YouTube.

The situation started when Google introduced a new privacy policy for target advertising that gave it power to merge data from its various websites to create a master profile of the interests of every individual, the Telegraph reports.

According to the European regulators, the new privacy policy of Google neglected to provide its innumerable users with the complete information on their tracking across 60 websites, or how that data would be used.

The EU also said that any user who did not agree to the creation of a master profile would have to stop using the services of Google.

However, a Google spokesman said that their new privacy policy, which allowed them to create simpler and more effective services, did not break European law.

The spokesman added that Google is working together with the CNIL for a satisfactory conclusion to this issue.

In October 2012, the European regulators, including Britain's Information Commissioner and France's CNIL, working via the EU, presented the web giant with a four-month deadline to reverse the changes, and vowed to take 'repressive action' when Google failed to answer to the orders, the paper added. (ANI)

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