Fitness goes glam

Tracking the year’s biggest lifestyle trends & taboos in the search for a healthier way of life.

2012 has seen a spate of celebrities embrace and promoting healthier lifestyles. Bollywood’s very own John  Abraham, envied for his chiseled physique compares healthy living to a tripod stand, comprising a good workout routine, good sleep and good food. Taking his passion for fitness to the next level, Abraham is involved in setting up JA Fitness across the country, a fitness chain that he says is more than just a gym, and embodies a philosophy that’s right up his alley. To complete the transition, he has also signed up for a 3-month intensive programme that will certify him as a fitness professional, qualified to advice people on body building and fitness.
Indian cricket captain, MS Dhoni is another celeb who has launched a series of fitness centres and gyms. Branded ‘SportsFit,’ Dhoni says he is excited about building a fitness culture in the country and then taking it international. His philosophy of ‘fitness for all’ embodies personal attention, and fitness training for pregnant women and people and people with special health needs.
After his battle with cancer, Yuvraj Singh launched “YouWeCan,” an initiative on cancer-awareness, aimed at fighting the stigma against the disease and spreading word on the advantages of early detection.  The Yuvraj Singh Foundation has been involved in many such initiatives in areas of sports, education, health and environment.
Celebrity endorsement is the surest way to put the spotlight on important issues, and we hope that the coming year continues to see public figures endorse causes that promote a healthy lifestyle.

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