Sreesanth's business innings also failed

This music band and restaurant chain failed to take off.

S. Sreesanth loved to court controversies - whether it was Sachin Tendulkar, Mathew Hayden, Andrew Symonds or Michael Vaughan, he spared none. Once when asked his behaviour on the field, his brother Dipu Shantan said: "It is his killer instinct, he will do the same even if his father was batting."

As he rose from Kerala, a minor cricketing state, many tried to overlook his frequent outbursts. After his impressive performance in South Africa in 2006, a leading Malayalam daily even called him 'Kerala Sree'. So, when he entered the hall of shame following the arrest for alleged spot-fixing, the average Malayalee could not digest.

"No, Sri won't do this," they insisted after news broke on Thursday that three players have been taken into police custody.

No business sense

In the last couple of years, like his fading sport star, his non-cricketing innings also failed to take off.

The belly dancer's (a good dancer he often performed on stages) hotel business was closed down and his music band 'S36', which he started with much fanfare, failed to make ripples. In 2007, he along with Robin Uthappa and former Kerala Ranji player Mahindra opened a "Bat and Ball Inn' simultaneously in Kochi and Bangalore. Then he said he was padding up to take a deep plunge into hotel business. Like 'Mohan Lal Tastebuds', there was talk he would pack the state's aromatic spices in his brand name. The whole venture sank in two years.

In 2010, when he launched the band, he had said: "S is Sreesanth and 36 is my luckiest jersey, the one I wore when I took the catch of Misbah-ul-Haq to give my country the World T20 title in 2007." The band had some performances during the Twenty20 league, but it did not click. Now, Dipu looks after the company. Once his cricketing image dipped, his brand value also came down. In Kerala, he was the brand ambassador of two business groups, but both did not renew their contract in 2011.

Bad Company

Most of his cricketing friends still swear that it was his intimacy with old club player, Jiju Janardhanan, which pushed him to the brink. The Gujarat-born Jiju had played with him for an Ernakulam cricket club and both also trained at the MRF Pace Foundation in Chennai. Jiju failed to get a toehold in Gujarat cricket and Sreesanth repeatedly recommended him to the Kerala Ranji team, but it was not considered.

One of Sreesanth's old coaches said: "Sri was in wrong company, we realised it very late. But we never thought his career would end in such a shame."

Published by HT Syndication with permission from Hindustan Times.

Matches

MORE TOP STORIES TODAY

Pietersen to miss Delhi's first game

Pietersen to miss Delhi's first game

The former England batsman will have to wait lead the franchise as he is out of the match against Bangalore with a finger injury. More »

Kallis, Narine star in Knight Riders’ crushing win

Kallis, Narine star in Knight Riders’ crushing win

An all-round display saw Knight Riders thump Mumbai Indians by 41 runs in the IPL-7 opener. More »

Gavaskar wants a clean IPL

Gavaskar wants a clean IPL

"Integrity is non-negotiable..." says the BCCI's interim chief ahead of Season 7 of the tainted league. More »

'Yak' Kallis still on top of his game

'Yak' Kallis still on top of his game

The 38-year-old South African veteran turned it on for Kolkata Knight RIders in the opening match of IPL-7. More »

Yuvraj is going to be the X-factor for RCB this IPL, says skipper Virat Kohli

Yuvraj is going to be the X-factor for RCB this IPL, says skipper Virat Kohli

Royal Challengers Bangalore skipper Virat Kohli feels that Yuvraj Singh is going to be the x-factor for them this IPL season More »

Srinivasan named in fixing report: SC

Srinivasan named in fixing report: SC

The court emphasised that the tainted administrator can no longer work for the BCCI. More »

'If you do the wrong thing it will be found out'

'If you do the wrong thing it will be found out'

'Everyone knows what is right and what is wrong and if you do the wrong thing it will be found out' More »

Why I'm not looking forward to the IPL

Why I'm not looking forward to the IPL

Welcome to another season of a league that many watch but few trust. More »

Johnson may quit T20s for Tests

Johnson may quit T20s for Tests

Australia's Mitchell Johnson may quit limited-overs cricket to prolong his test career with an eye on the 2015 Ashes series in England, the fast bowler… More »

There's a lot going on: Fleming

There's a lot going on: Fleming

He experienced anxious moments in the lead-up to the tournament as the courts decided on whether to suspend the franchise, he said, but stressed that the… More »

Nepal players call off boycott

Nepal players call off boycott

Thaw in relations after formation of an advisory committee that would work in tandem with the Cricket Association of Nepal. More »

Latif couldn’t work with tainted players

Latif couldn’t work with tainted players

Former Pakistan cricket captain Rashid Latif said Tuesday he turned down the job of national chief selector because he could not work with ex-players tainted… More »

We are not over-confident: Bailey

We are not over-confident: Bailey

Indian Premier League — George Bailey-led Kings XI Punjab will face Chennai Super Kings on Friday. More »

Taxing issue — BCCI hits roadblock

Taxing issue — BCCI hits roadblock

MoU between BCCI & its units to avoid double taxation delayed after a few decline to share details. More »

Big runs expected, with bat and ball

Big runs expected, with bat and ball

Royal Challengers Bangalore: Their main concern, once again, is the fast bowling More »

Black Caps pick rookie duo for West Indies

Black Caps pick rookie duo for West Indies

New Zealand selectors included two new caps in a 15-man Test squad named Tuesday to tour the West Indies, with injury-hit spinner Dan Vettori's future… More »

The stage is set for IPL-7 to start

The stage is set for IPL-7 to start

The Preview — Defending champions Mumbai Indians take on Kolkata Knight Riders More »

Srinivasan appeals to court to allow BCCI comeback

Srinivasan appeals to court to allow BCCI comeback

He was aggrieved by the allegations against him during the hearing. More »

India: cricket's Brazil

India: cricket's Brazil

They are tough to beat with a big talent base exposed to good facilities. (CYCSPL) More »

Delhi Daredevils say no to gifts

Delhi Daredevils say no to gifts

Franchises are doing their bit to refurbish the image of the tainted league. More »

India-Pakistan Test series likely in 2015

India-Pakistan Test series likely in 2015

The revival of Indo-Pak Test ties could take place in UAE. More »

Klinger on his exit from South Australia

Klinger on his exit from South Australia

Michael Klinger has revealed he felt compelled to leave South Australia after being told he would be only a fringe part of the Redbacks' plans for next season, and disputed the suggestion that he left… More »

Kohli hopes to end RCB trophy drought

Kohli hopes to end RCB trophy drought

'This time around we will hope to go few more steps ahead and actually get that trophy' More »

Gavaskar can help IPL regain glory

Gavaskar can help IPL regain glory

Apart from the foreign players a lot of behind-the-scene activity has taken place in selecting the Indian domestic players. More »