Facebook preparing to launch 'auto-playing video ads'

Sydney, Dec 19 (ANI): Social networking giant Facebook is planning to unveil auto-playing video ads in 2013, in its largest attempt to date to attract big swaths of ad dollars from TV advertisers, a report has said.

According to people familiar with the matter, by April at the latest, the firm will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds.

The ads will appear on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets, US ad and marketing website Ad Age reports.

The report said that Facebook is leaning toward capping the length of these video ads at 15 seconds, a move that could push ad agencies normally reluctant to cut down their 30-second commercials to do so.

The visual component of the Facebook video ads will start playing automatically, a dynamic known as "autoplay", according to two of the executives.

Facebook is still debating whether to have the audio component of the ads activated automatically as well, the report quoted one of these people, as saying(ANI)

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.

Matches

    • Team flag for Sri Lanka vs. Team flag for PakistanPAKSL
      5th ODI
      Sun, Jul 26, 2015
      Hambantota, Sri Lanka
      Pakistan in Sri Lanka ODI ...
      SL won by 165 runs
    • Team flag for Netherlands vs. Team flag for ScotlandSCONED
      Final
      Match abandoned
      Sun, Jul 26, 2015
      Malahide, Dublin, Ireland
      World Twenty20 Qualifier, ...
    • Team flag for Hong Kong vs. Team flag for IrelandIREHK
      3rd Place Play-off
      Match abandoned
      Sun, Jul 26, 2015
      Malahide, Dublin, Ireland
      World Twenty20 Qualifier, ...
  • No live matches are in progress.
    • Team flag for England vs. Team flag for AustraliaAUSENG
      3rd Test
      Wed, Jul 29, 2015
      Birmingham, England
      The Ashes, 2015...
      Upcoming match
    • Team flag for Bangladesh vs. Team flag for South AfricaSABAN
      2nd Test
      Thu, Jul 30, 2015
      Mirpur, Bangladesh
      South Africa in Bangladesh...
      Upcoming match
    • Team flag for Sri Lanka vs. Team flag for PakistanPAKSL
      1st T20I
      Thu, Jul 30, 2015
      Thu, Jul 30, 2015
      Colombo, Sri Lanka
      Pakistan in Sri Lanka T20 ...