Facebook to allow promotion of brands through 'mobile app ads'

Wellington, Oct. 2 (ANI): Facebook is reportedly expanding its advertising service to the mobile apps platform by allowing app developers to promote a certain brand, in a bid to further its mobile business.

The social media giant's mobile app ads that allow companies to promote their mobile apps to Facebook's 1.15 billion users will include new capabilities designed to boost the amount of time that consumers use the third-party apps.

Facebook's director of platform monetization Deb Liu said that more than 145 million third-party apps have been installed by Facebook users since the start of the year, and roughly 8,400 advertisers used Facebook's mobile app ads in the second quarter, stuff.co.nz reports.

According to the report, Facebook's new mobile app ads will allow the maker of a a certain app to promote the brand, for example a travel app can promote an airfare or hotel room, while a music app like Spotify could promote a band's new song.

Earlier, Facebook's mobile app ads were designed only to entice its users to install a third-party app on their smartphone or tablet, but not to encourage repeat visits to the app, the report added. (ANI)