I face gender biasness every single day: Neelima

Chennai, July 28 (IANS) It has been a tough journey for Neelima Tirumalasetti, a techie-turned-producer, who admits facing gender discrimination on a daily basis in the male-dominated film industry.

"Gender biasness is something that is inbuilt into the human genes and mind. In a male-dominated industry, it is omnipresent. I face it every single day. Even during the making of 'Panjaa', I was acutely aware of this inequality," Neelima told IANS.

Neelima is one the few women producers in the industry, and she feels why there are less women in this field is "it's a male dominated industry and there is a certain stigma associated with it. I think it will slowly change as it's an evolution process".

In a span of two years, Neelima has learned that to survive, "Don't believe in anyone! There are a lot of empty promises being made here. Believe in yourself."

What keeps you going then?

"I think it's because I feel discriminated, I'm still in the industry trying my bit to change it. Like in every field, women have to prove their mettle before they are accepted into the main fold. I haven't given up and people are respecting me for that," she said.

She also feels that more than a creative person, producers are usually seen as moneybags.

Talking about the producers' image, she said: "The producer, unfortunately, for time immemorial has been relegated to the role of a cheque writer. In my current role as a producer, I did everything that was required to bring the movie to its release - from story to auditions to locations to marketing to business."

"A producer in my view needs to understand every facet of cinema and my experience with "Panjaa" taught me lot of things," she added.

Neelima turned producer with Pawan Kalyan-starrer 2011 Telugu action-drama "Panjaa", which received lukewarm response at the box-office.

That didn't discourage her from continuing her journey as a producer.

"I needed to prove to myself that I could be successful against all odds. I also remembered what Pawan Kalyan once told me - never worry about winning or losing. Continue to battle... Moreover, it was my first step into production," she said.

Post "Panjaa", which she co-produced with three others, Neelima has singlehandedly produced two Telugu films "Alias Janaki" and "Areyrey".

Neelima never dreamt to be a producer, then what inspired her to become one?

"My foray into film production was very fortuitous. I think it was destiny that made me a producer. That destiny has another name - Pawan Kalyan. It was during his stint with politics; I had a chance meeting him and that changed my life 180 degrees for good. Post that meeting, I joined his youth wing and worked closely with him," she said.

"When he moved away from politics and returned to films, I followed suit and landed an opportunity to produce a film with him. It was an opportunity that was truly god sent and went head long into that line of work," said Neelima, who holds a degree in computer science.

She would like to be the torchbearer for creative films.

"People can't be watching the same kind of cinema day in and day out. Hindi cinema has changed. There is a market for films such as "A Wednesday" and "Gangs of Wasseypur". I believe the time has come for Telugu cinema to change," she said.

-

Matches

MORE TOP STORIES TODAY

Jadeja spins out Rajasthan in close chase

Jadeja spins out Rajasthan in close chase

IPL 7, GAME 10—Chennai beat Rajasthan by 7 runs after last-over scare. More »

Cleaning up the game starts with fans

Cleaning up the game starts with fans

... because, as recent events reveal, the BCCI has little intention of doing it. More »

Hope to be fit for next game - Kevin Pietersen

Hope to be fit for next game - Kevin Pietersen

With two heavy defeats at the hands of Bangalore and Chennai, Daredevils currently languish near the bottom of the table. More »

Chandimal axed as T20 captain, Malinga takes over

Chandimal axed as T20 captain, Malinga takes over

Sri Lanka's cricket selectors on Wednesday sacked Dinesh Chandimal as Twenty20 captain and replaced him with Lasith Malinga, while Angelo Mathews was… More »

'A blow to BCCI, could hurt autonomous status'

'A blow to BCCI, could hurt autonomous status'

The Supreme Court prefers that the Justice Mudgal panel further investigate the IPL corruption scandal. More »

Have the ECB played an unfair game?

Have the ECB played an unfair game?

Money talks, but it is in light of this ICC shakeup that the ECB's act of soliciting of another team's coach deteriorates from free-market aggression to… More »

Perfect Punjab trounce Hyderabad

Perfect Punjab trounce Hyderabad

IPL7, GAME 9—Maxwell (95, 43b), Balaji (4-13) set up 72-run win. More »

Mudgal panel drops bombshell in court

Mudgal panel drops bombshell in court

The Mukul Mudgal probe committee dropped a bombshell in the Supreme Court on Tuesday by making a sensational claim that it was forced to stop audio recording… More »

Farbrace quits for England post

Farbrace quits for England post

He will assist Peter Moores who was unveiled as the new England coach on Saturday. More »

Moin appointed to manage Pakistan team

Moin appointed to manage Pakistan team

Pakistan on Monday reappointed Moin Khan as chief selector and manager of the national team, a week after fellow former captain Rashid Latif turned down… More »

Chennai smash Delhi for first win

Chennai smash Delhi for first win

IPL7, MATCH 8—Raina-led middle order, superlative catching give CSK a 93-run win. More »

SC asks Mudgal committee to continue

SC asks Mudgal committee to continue

Mukul Mudgal has communicated to the court his willingness to take up the investigation and has been asked to specify the terms and modalities on April… More »

'BCCI reputation lowest in 80 years'

'BCCI reputation lowest in 80 years'

The former BCCI president says he was "disillusioned" by the happenings at the emergent working committee meeting on Sunday. More »

Injured Bravo to miss rest of IPL

Injured Bravo to miss rest of IPL

Dwayne Bravo is set to be sidelined for at least four weeks due to a shoulder problem. Bravo sustained the injury when attempting a catch on the boundary… More »

NZC contemplates domestic revamp

NZC contemplates domestic revamp

New Zealand Cricket has put forward a proposal to reinvent its domestic structure and allow up to 49% private investment into the six major associatio… More »

Punjab pull off another big chase

Punjab pull off another big chase

GAME 7, SHARJAH—Maxwell, Miller, Pujara chase down Rajasthan's 192. More »

T20 test for Cheteshwar Pujara

T20 test for Cheteshwar Pujara

The class act from Saurashtra may have to rethink his approach to the mannerless format. More »

Special meeting to replace Srinivasan

Special meeting to replace Srinivasan

The BCCI is likely to convene a special general body meeting (SGM) in May to replace N Srinivasan on the board's disciplinary committee. More »

Roach escapes injury after car crash

Roach escapes injury after car crash

The West Indies fast bowler lost control of his BMW sedan due to slippery road conditions in his native Barbados on Saturday. More »

Shastri in proposed IPL probe panel

Shastri in proposed IPL probe panel

Some members stressed on the need for proposing names with an "impeccable record and clean image". More »

Day of Supreme reckoning

Day of Supreme reckoning

Apex court to decide on BCCI’s proposed new committee today. More »

Panel can help clean mess: Raghavan

Panel can help clean mess: Raghavan

The former CBI Director is one of the three candidates proposed by the BCCI to head the enquiry into the IPL betting and spot-fixing scandal. More »

Repose faith in Indian coaches

Repose faith in Indian coaches

All of them cost plenty of dollars which I feel is unnecessary for a two- month tournament, says former cricketer Yajurvindra Singh. More »

Cook relieved after period in limbo

Cook relieved after period in limbo

The England captain is looking forward to a fresh start after a dispiriting Ashes defeat last year. More »