I face gender biasness every single day: Neelima

Chennai, July 28 (IANS) It has been a tough journey for Neelima Tirumalasetti, a techie-turned-producer, who admits facing gender discrimination on a daily basis in the male-dominated film industry.

"Gender biasness is something that is inbuilt into the human genes and mind. In a male-dominated industry, it is omnipresent. I face it every single day. Even during the making of 'Panjaa', I was acutely aware of this inequality," Neelima told IANS.

Neelima is one the few women producers in the industry, and she feels why there are less women in this field is "it's a male dominated industry and there is a certain stigma associated with it. I think it will slowly change as it's an evolution process".

In a span of two years, Neelima has learned that to survive, "Don't believe in anyone! There are a lot of empty promises being made here. Believe in yourself."

What keeps you going then?

"I think it's because I feel discriminated, I'm still in the industry trying my bit to change it. Like in every field, women have to prove their mettle before they are accepted into the main fold. I haven't given up and people are respecting me for that," she said.

She also feels that more than a creative person, producers are usually seen as moneybags.

Talking about the producers' image, she said: "The producer, unfortunately, for time immemorial has been relegated to the role of a cheque writer. In my current role as a producer, I did everything that was required to bring the movie to its release - from story to auditions to locations to marketing to business."

"A producer in my view needs to understand every facet of cinema and my experience with "Panjaa" taught me lot of things," she added.

Neelima turned producer with Pawan Kalyan-starrer 2011 Telugu action-drama "Panjaa", which received lukewarm response at the box-office.

That didn't discourage her from continuing her journey as a producer.

"I needed to prove to myself that I could be successful against all odds. I also remembered what Pawan Kalyan once told me - never worry about winning or losing. Continue to battle... Moreover, it was my first step into production," she said.

Post "Panjaa", which she co-produced with three others, Neelima has singlehandedly produced two Telugu films "Alias Janaki" and "Areyrey".

Neelima never dreamt to be a producer, then what inspired her to become one?

"My foray into film production was very fortuitous. I think it was destiny that made me a producer. That destiny has another name - Pawan Kalyan. It was during his stint with politics; I had a chance meeting him and that changed my life 180 degrees for good. Post that meeting, I joined his youth wing and worked closely with him," she said.

"When he moved away from politics and returned to films, I followed suit and landed an opportunity to produce a film with him. It was an opportunity that was truly god sent and went head long into that line of work," said Neelima, who holds a degree in computer science.

She would like to be the torchbearer for creative films.

"People can't be watching the same kind of cinema day in and day out. Hindi cinema has changed. There is a market for films such as "A Wednesday" and "Gangs of Wasseypur". I believe the time has come for Telugu cinema to change," she said.

-

Matches

MORE TOP STORIES TODAY

On Now: Bangalore vs Mumbai

On Now: Bangalore vs Mumbai

Bangalore elect to field against Mumbai at Dubai. More »

Delhi look for first points against confident Kolkata

Delhi look for first points against confident Kolkata

Preview — The threat of Sunil Narine looms large again. More »

Glenn Maxwell carves his parallel universe

Glenn Maxwell carves his parallel universe

Glenn Maxwell seems to project an icy disdain when at the crease. Match situations rarely faze him and the bubble in which he plays excludes everyone … More »

[REWIND] The world record that nearly wasn't

[REWIND] The world record that nearly wasn't

Twenty years ago this week, Brian Lara became Test cricket's highest scorer, but he almost didn't make it. More »

BCCI is not anybody’s property — Dalmiya

BCCI is not anybody’s property — Dalmiya

Dalmiya feels that Srinivasan’s ‘power hungry’ attitude isn’t helping matters. More »

It's getting increasingly tough for bowlers: Ajmal

It's getting increasingly tough for bowlers: Ajmal

The 36-year-old believes the T20 format and rule changes in 50-over matches have made a real difference. More »

Moores set for England recall

Moores set for England recall

The 51-year-old will succeed Andy Flower, who stepped down after five years in charge following the 5-0 Ashes defeat in Australia in January. More »

Rajasthan edge low-scoring thriller

Rajasthan edge low-scoring thriller

The bowlers restricted Hyderabad to 133 for 6 before Rahane and Binny took Rajasthan over the line. More »

KP ridicules idea of day-night Tests

KP ridicules idea of day-night Tests

Kevin Pietersen has ridiculed the idea of day-night Test cricket, saying the game would be so different to proper Test cricket that we will need a whole… More »

BCCI members want independent probe

BCCI members want independent probe

The board members are realising after the Supreme Court's observations that something has to be done — IS Bindra More »

Maxwell blitz takes Punjab home

Maxwell blitz takes Punjab home

The Kings XI batsman blasted a 43-ball 95 to help his team pull off a massive chase against Chennai Super Kings. More »

'BCCI lacks leaders to take on Srini'

'BCCI lacks leaders to take on Srini'

Two former BCCI presidents, Shashank Manohar and Jagmohan Dalmiya, have reacted strongly to the news of the BCCI calling an emergent meeting on Sunday… More »

Bangalore vs Mumbai: A battle of the big-hitters

Bangalore vs Mumbai: A battle of the big-hitters

Preview — Given the firepower in both line-ups, Dubai crowd may see another high-scorer More »

Yuvraj tees off to Sharjah's delight

Yuvraj tees off to Sharjah's delight

Yuvraj Singh was hardly convincing to begin with against Delhi, but a big dose of crowd support and a helping of poor bowling meant he had the opportunity… More »

Stressed Trott stands down again

Stressed Trott stands down again

The England and Wales Cricket Board (ECB) on Friday confirmed that batsman Jonathan Trott is to take another break from all cricket with immediate eff… More »

PCB starts another coach hunt

PCB starts another coach hunt

The PCB has decided to not extend the contracts of head coach Moin Khan, fielding coach Shoaib Mohammad and batting consultant Zaheer Abbas, and has invited… More »

Fiery star Stokes bids to curb his temper

Fiery star Stokes bids to curb his temper

England all-rounder Ben Stokes admits he must keep his anger under control if he is to end his international exile. More »

Bangalore's arsenal blazes to victory

Bangalore's arsenal blazes to victory

Yuvraj Singh was back to his best in his first match for Royal Challengers Bangalore. More »

Pakistan cricketers face probe

Pakistan cricketers face probe

Pakistani cricket authorities have launched an investigation after a number of current international stars played in exhibition matches in the United States… More »

BCCI to meet before next court hearing

BCCI to meet before next court hearing

The BCCI will hold an emergent working committee meeting on April 20 to discuss the future course of action with regard to the Supreme Court hearing concerning… More »

Gavaskar wants a clean IPL

Gavaskar wants a clean IPL

"Integrity is non-negotiable..." says the BCCI's interim chief ahead of Season 7 of the tainted league. More »

Time for Chennai to enter familiar cocoon

Time for Chennai to enter familiar cocoon

Chennai have an emphatic 8-3 lead in the head-to-head with Punjab, with one game tied More »

Kallis, Narine star in KKR win

Kallis, Narine star in KKR win

An all-round display saw Knight Riders thump Mumbai Indians by 41 runs in the IPL-7 opener. More »

'Yak' Kallis still on top of his game

'Yak' Kallis still on top of his game

The 38-year-old South African veteran turned it on for Kolkata Knight RIders in the opening match of IPL-7. More »