Indian skipper Mahendra Singh Dhoni is reportedly demanding Rs.8 crore from companies looking to advertise on his bat. Three companies are in the fray, and it is believed that the contract will ensure that he gets paid royalty for the sale of the products.
According to a report in the Times of India, the deal would be inked before the series against Australia that begins on October 10. Dhoni didn’t have a sponsor’s sticker on his bat, when he played for the Chennai Super Kings in the CLT20 semifinal against the Rajasthan Royals in Jaipur.
Some sponsors turned Dhoni down, saying that the price he was quoting was too expensive. The going rate for bat sponsorship is anywhere between Rs 4.5 to Rs 5.5 crore for top cricketers. Bat manufacturers can shell out a maximum of Rs 60 lakh.
Dhoni endorses as many as 23 brands and has used his blade to promote companies who have been supplying him with the willow.