Dennis Rodman to launch own 'Bad Boy Vodka brand'

Washington, July 13 (ANI): Former NBA star Dennis Rodman is launching his first line of spirits called 'Bad Boy Vodka.'

The unofficial U.S. ambassador to North Korea said that his vodka characterizes a tough and edgy, yet smooth and classic taste and is a perfect representation of whom and what he is all about, the Huffington Post reported.

The brand's logo features a black bull engraved into the glass, red topped bottle.

The 52-year-old retired basketball player has teamed up with Jorge Olson, CEO of Premier Brands Inc. to develop the vodka. (ANI)