Cult dating book 'The Rules' gets modern makeover for digital age

London, January 15 (ANI): Ellen Fein and Sherrie Schneider, who's dating guide became a phenomenon and was even referenced in 'Sex and the City', has been updated this year to include advice on how to date in the digital age.

'The New Rules', which includes the dating dos and don'ts for the digital generation, has been published this month and offers their signature sagacious take on the grey area where sex and cyberspace intersect.

It's an important subject to address, given the de-mystification of internet dating and the rise of outlandish digital phenomena such as "sexting".

The dictates are famous - never approach a man, let him come to you; never suggest a date; don't be the one to initiate or perpetuate conversation or contact; and never, ever agree to a date that is less than 24 hours away, the Independent reported.

According to Fein, it's more complicated and confusing now, and women need a new book to navigate the unchartered dating territory.

The territory includes texting, email, instant messaging, online dating, Facebook and Twitter. Before these, there was just the telephone, which was invariably watched until it rang. And when it did, you didn't pick up.

To help young women maintain a more elusive online presence, 'The New Rules' outlines a "blackout period" between 6pm on a Friday and 6pm on a Sunday, during which time no texting, messaging, email or social media updates are allowed.

Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower.

The advice, which ranges from micro-management to maternal instruction, takes the tone of a maiden aunt. Much of it makes sense - "Don't answer texts or anything else after midnight"; "Don't get wasted on dates"; "Don't relocate because of a guy" - while many chapters, such as "Don't talk too much in the first few weeks", might make the modern woman recoil.

The central premise of the Rules is that if a man likes you, he will approach you. Any communication you make independently of that is an initiation of contact that would never have happened were it left up to him. This, the authors argue, is what means women are disappointed again and again by men who are perfectly happy to accept your advances, but who won't follow through with a second date or who can't commit. (ANI)


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