Fabian Cowdrey may have one of the most famous surnames in English cricket but that hasn't stopped him turning his back on the sport ahead of the new season to help his twin brother pursue a music career.
The Cowdrey name has been associated with the southern English county cricket club of Kent for more than 60 years.
Colin Cowdrey, the first man to play 100 Tests, captained England and was widely regarded as one of cricket's greatest batsmen.
Son Chris also represented Kent and England and was even England skipper once during a notorious 1988 series at home to the West Indies where England got through four captains.
Another son, Graham, had a successful county career as a Kent batsman.
So it was no surprise when Fabian, one of Chris's sons, joined Kent.
But last week the 24-year-old announced his retirement from cricket, barely four years since his debut.
He is now planning to concentrate on writing songs for his twin brother Julius, who has already achieved a certain fame in Britain on the reality television show "Made in Chelsea", which looks at the lives of a group of well-off young people in west London.
"My love for the game is gone, my heart's not in it," Fabian told the ESPNCricinfo website.
"I wrote the lyrics to Julius' debut single, '7 Roads (I See You)', which now has more than 500,000 plays on Spotify. I watch him perform and it's fun."
Fabian Cowdrey played 72 games for Kent and proved himself a useful left-arm spinner and batsman in limited-overs matches.
But he failed to secure a spot in the Canterbury-based club's first-class County Championship side, making just 12 appearances in the four-day game.
"In the press release about my retirement I refer to my 'darkest moments'," Fabian said. "One of them was not breaking into the Championship side full time.
"I'll continue to play recreationally and maybe my love for the game will come back. But it's the last thing on my mind."