The creative genius who with his every work keeps the audiences in awe, has created a brand new ‘WOW’ video in association with Zeven, a multi-dimensional sportswear brand, for the God of cricket Sachin Tendulkar on his 44th Bday.
In the video, Rob has used Crust, on-pitch cricket shoes, performance T-shirts, bats and accessories sponsored by Zeven from its retail line and has precariously hung them on thread from the ceiling at different levels. They are placed in such a manner that when they come together they form the portrait of India’s cricket legend, SachinTendulkar! This was done over a period of 4 days but the final outcome is definitely a befitting tribute to the master blaster!
After the art piece was created, all the gear that was used was given to the kids of Andheri East Slum who are cricket enthusiasts. They look up to Sachin as their idol and role model. The kids were extremely excited to receive the gear and almost instantly started playing with it. May these kits help the new little Sachin Tendulkars develop a lifelong love for cricket.
Says Rob, “Sachin is truly the God of cricket so today on his B’day it gives me immense pleasure to dedicate this video to him. This is my birthday gift to him and I hope he gets to see this. Just an acknowledgement that he has seen this will make me very happy. He is truly a living legend and he will continue to be an inspiration for generations.”
Kiran Dcruz - National Head Brand Partnerships & Music Licensing said “When we decided to work on something for the legend Sachin Tendulkar’s Bday we knew Rob had a masterpiece in mind. We’re thrilled to be associated with a leading brand like Zeven, who came on board to extend their support for this initiative. At Sony Music, we understand the value a brand wants to portray to it’s audiences and we help them achieve the same with content like these. ”
Adding on Pooja Kumar Deepak, Leader- Marketing Zeven stated ”When we heard of the concept we were bowled over! Zeven is deeply vested in the sport of cricket and we are glad we were able to associate with Rob, a creative genius and Sony Music to help create this amazing tribute for the Master Blaster himself. We are extremely excited on how the video looks.”