Campaign against FB for hate speech gains momentum online

London, May 29 (ANI): Online protestors demanding strict action from Facebook with regard to its content policies has gained large support and compelled the social media site to review content guidelines.

Posts that degrade women, or endorse rape and domestic violence have been frequent on the social media site following which the online protest began.

Various advocacy groups including the US based Women, Action and Media, and the Everyday Sexism project, which is a UK based Twitter feed started a new campaign against Facebook demanding 'swift, comprehensive and effective action' addressing hate speech and degrading content.

As reported by BBC, the campaigners are urging Facebook users to contact companies whose adverts appear around the offending content.

More than 50,000 tweets have tweeted in support of the #Fbrape campaign and 5,000 emailed to brands whose advertising appears around the content including pages titled ' this is why Indian girls are raped' with photographs showing abused women.

A separate petition online has gathered more than 220,000 signatures.

Sky, American Express and Dove are the brands affected by the online protests. Dove said that the company takes the issue seriously and is working on refining their targeting terms in case any offensive page is created.

Dove also said that Facebook advertising targets people's interests and not pages and the advertisers do not select the pages their adverts appear on.

Laura Bates, founder of the Everyday Sexism project, said that the campaign arose out of sheer frustration of a large number of women who complained about the offensive content circulated online.

The report added that Facebook has removed the objectionable content off the site adding that not all material that some users might consider to be "vulgar and distasteful" actually violated its policies. The company has agreed to work upon reviewing of its policies. (ANI)

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