Call to boost multiple-sports in India

Mumbai, March 14 (IANS) India should promote a revenue model in which non-cricketing sports like football also take a centre stage and become popular, experts said here Thursday.

A right model is the need of the hour to build a sports eco-system that is viable for everyone in the value chain for promotion of multiple-sports in the country, they said.

The discussion titled 'Sports: Economic Viability and the crisis within' took place on the third day of the 14th edition of Ficci Frames 2013, the annual convention of the Media and Entertainment (M&E) industry here organised by the Federation of Indian Chambers of Commerce and Industry (FICCI).

Experts also felt that there is a need to make serious efforts to device a model that will help grow other sports, "instead of copy pasting the Indian Premier League (IPL) model, which has been the case lately," said Venu Nair, head -South Asia of World Sport Group.

The session was moderated by well known sports commentator Harsha Bhogle.

"Every other day, you see an IPL-styled league with just a new logo pasted on it. IPL became the success that it is because there was a thriving eco-system in place before it launched. Other sports won't taste success by just emulating the IPL model," Nair said.

Kushal Das of All India Football Federation (AIFF), said that a step in rising to international levels would be to improve the quality of Indian football so that it is at par with international football.

"The problem with Indian football is not so much cricket as it is football itself. Today, football fans have access to the best of football leagues whether it is EPL, La Liga or Bundesliga. When you compare Indian football with these top leagues we don't match up," he said.

Das pointed out that Indian football has suffered because of bad infrastructure, and lack of talented players.

Nair also pointed out that lack of clarity on scheduling is another major challenge faced by non-cricket sports.

Speaking on escalating costs and lack of revenue to match up to the cost, Nitin Kukreja, Star India president called for the need for the government to de-regularise prices and let the market forces decide the price.

"The revenue side has been a huge challenge. In fact, it has been a challenge to exploit all revenue streams. While the cost of cricket rights have gone up the subscription revenue has not kept pace," he said.

Neo Sports Broadcast COO Prasanna Krishnan opined that addressability was a bigger issue than price cap.

"You can charge Rs.1,000 but if you don't know how many subscribers you have it won't make much of a difference. So in my opinion, addressability is a bigger issue. digitisation in that sense will be a game-changer," he said.

Agreeing with and adding to Krishnan's view, IPL chief executive officer (CEO) Sundar Raman said sports broadcasting globally is driven by subscription income unlike India which is dependent on ad-revenue which keeps fluctuating depending on season.

Matches

MORE TOP STORIES TODAY

Bangalore's arsenal blazes to victory

Bangalore's arsenal blazes to victory

Yuvraj Singh was back to his best in his first match for Royal Challengers Bangalore. More »

Time for Chennai to enter familiar cocoon

Time for Chennai to enter familiar cocoon

Chennai have been able to purchase batting replacements for the loss of Michael Hussey and spin reinforcements in the form of Samuel Badree. They appear… More »

Evenly matched Rajasthan and Hyderabad face-off

Evenly matched Rajasthan and Hyderabad face-off

A quality that defines Rajasthan and Hyderabad is consistency. Rajasthan was one among two teams to enjoy complete dominance at home last season. Hyderabad… More »

BCCI to meet before next court hearing

BCCI to meet before next court hearing

The BCCI will hold an emergent working committee meeting on April 20 to discuss the future course of action with regard to the Supreme Court hearing concerning… More »

Kallis, Narine star in Knight Riders’ crushing win

Kallis, Narine star in Knight Riders’ crushing win

An all-round display saw Knight Riders thump Mumbai Indians by 41 runs in the IPL-7 opener. More »

Gavaskar wants a clean IPL

Gavaskar wants a clean IPL

"Integrity is non-negotiable..." says the BCCI's interim chief ahead of Season 7 of the tainted league. More »

'Yak' Kallis still on top of his game

'Yak' Kallis still on top of his game

The 38-year-old South African veteran turned it on for Kolkata Knight RIders in the opening match of IPL-7. More »

Srinivasan named in fixing report: SC

Srinivasan named in fixing report: SC

The court emphasised that the tainted administrator can no longer work for the BCCI. More »

Yuvraj happy to play for RCB: Kohli

Yuvraj happy to play for RCB: Kohli

New-look RCB will play their first game of IPL-7 on Thursday. More »

Shane Watson issues moral warning

Shane Watson issues moral warning

'Everyone knows what is right and what is wrong and if you do the wrong thing it will be found out' More »

Why I'm not looking forward to the IPL

Why I'm not looking forward to the IPL

Welcome to another season of a league that many watch but few trust. More »

IPL: News Line

IPL: News Line

A round-up of all the news from this season of the IPL. More »

Johnson may quit T20s for Tests

Johnson may quit T20s for Tests

Australia's Mitchell Johnson may quit limited-overs cricket to prolong his test career with an eye on the 2015 Ashes series in England, the fast bowler… More »

Nepal players call off boycott

Nepal players call off boycott

Thaw in relations after formation of an advisory committee that would work in tandem with the Cricket Association of Nepal. More »

There's a lot going on: Fleming

There's a lot going on: Fleming

He experienced anxious moments in the lead-up to the tournament as the courts decided on whether to suspend the franchise, he said, but stressed that the… More »

Latif couldn’t work with tainted players

Latif couldn’t work with tainted players

Former Pakistan cricket captain Rashid Latif said Tuesday he turned down the job of national chief selector because he could not work with ex-players tainted… More »

We are not over-confident: Bailey

We are not over-confident: Bailey

Indian Premier League — George Bailey-led Kings XI Punjab will face Chennai Super Kings on Friday. More »

Big runs expected, with bat and ball

Big runs expected, with bat and ball

Royal Challengers Bangalore: Their main concern, once again, is the fast bowling More »

Taxing issue — BCCI hits roadblock

Taxing issue — BCCI hits roadblock

MoU between BCCI & its units to avoid double taxation delayed after a few decline to share details. More »

Black Caps pick rookie duo for West Indies

Black Caps pick rookie duo for West Indies

New Zealand selectors included two new caps in a 15-man Test squad named Tuesday to tour the West Indies, with injury-hit spinner Dan Vettori's future… More »

The stage is set for IPL-7 to start

The stage is set for IPL-7 to start

The Preview — Defending champions Mumbai Indians take on Kolkata Knight Riders More »

Srinivasan appeals to court to allow BCCI comeback

Srinivasan appeals to court to allow BCCI comeback

He was aggrieved by the allegations against him during the hearing. More »

India: cricket's Brazil

India: cricket's Brazil

They are tough to beat with a big talent base exposed to good facilities. (CYCSPL) More »

Delhi Daredevils say no to gifts

Delhi Daredevils say no to gifts

Franchises are doing their bit to refurbish the image of the tainted league. More »