Cafe Coffee Day to open 300 joints to beat competition

Kolkata, Feb 11 (IANS) India's largest cafe chain Cafe Coffee Day (CCD) will open 300 more outlets this year to beat increasing competition from the likes of Barista Lavazza, Costa Coffee and Starbucks.

"We will be launching outlets in all available formats, wherever there are opportunities - be it corporate areas, educational institutions and airports," K. Ramakrishnan, president, marketing, told IANS.

Ramakrishnan said the firm was ready to open outlets in all formats: cafes, lounges, kiosks and even the large-format "squares".

The Bangalore-based retail chain currently has as many as 1,410 outlets across the country.

"We are already present in all big cities. So we will be looking to expand our presence in tier II and III cities. But our total number of outlets will be equally distributed between big and small cities," he said.

The compnay has chalked out a plan to have 2,000 outlets by the end of 2014.

Asked whether the company would be looking at opening more stores in airports following Starbucks' move to launch outlets at Delhi airport, Ramakrishnan said: "We are already present at Delhi's Indira Gandhi International Airport and the Chhatrapati Shivaji International Airport in Mumbai. We will also be looking to expand the numbers."

Seattle-based Starbucks, which formed an equal joint venture with Tata Global Beverages to set up cafes in India, has recently opened two stores at Delhi airport and planned to launch outlets at Mumbai airports also.

The CCD official said his firm is also open to expanding the number of kiosks inside campuses of educational institutions.

It already has outlets at Indian Institutes of Management (IIMs) and Indian Institutes of Technology (IITs) in different cities.

CCD, which offers espresso, latte and cappuccino, is also open to scale up the numbers of "square". The company currently has a small number of this kind of outlets, which typically require big spaces.

"Getting sufficient space in suitable areas is difficult. That is why we are a bit slow to open more "square". Nonetheless, we will also consider launching new outlets of this big format if space is available," Ramakrishnan explained.

The company, part of coffee conglomerate Amalgamated Bean Coffee Trading Company, is also increasing spending on advertising on television as well as in newspapers.

Matches

MORE TOP STORIES TODAY

Cleaning up the game starts with fans

Cleaning up the game starts with fans

... because, as recent events reveal, the BCCI has little intention of doing it. More »

Rajasthan square up to Chennai batting arsenal

Rajasthan square up to Chennai batting arsenal

Chennai have possibly the strongest top six in the current IPL, but Rajasthan have been buoyed by the return to form of their captain Shane Watson. More »

Hope to be fit for next game - Kevin Pietersen

Hope to be fit for next game - Kevin Pietersen

With two heavy defeats at the hands of Bangalore and Chennai, Daredevils currently languish near the bottom of the table. More »

'A blow to BCCI, could hurt autonomous status'

'A blow to BCCI, could hurt autonomous status'

The Supreme Court prefers that the Justice Mudgal panel further investigate the IPL corruption scandal. More »

Have the ECB played an unfair game?

Have the ECB played an unfair game?

Money talks, but it is in light of this ICC shakeup that the ECB's act of soliciting of another team's coach deteriorates from free-market aggression to… More »

Perfect Punjab trounce Hyderabad

Perfect Punjab trounce Hyderabad

IPL7, GAME 9—Maxwell (95, 43b), Balaji (4-13) set up 72-run win. More »

Mudgal panel drops bombshell in court

Mudgal panel drops bombshell in court

The Mukul Mudgal probe committee dropped a bombshell in the Supreme Court on Tuesday by making a sensational claim that it was forced to stop audio recording… More »

Farbrace quits for England post

Farbrace quits for England post

He will assist Peter Moores who was unveiled as the new England coach on Saturday. More »

SC asks Mudgal committee to continue

SC asks Mudgal committee to continue

Mukul Mudgal has communicated to the court his willingness to take up the investigation and has been asked to specify the terms and modalities on April… More »

Chennai smash Delhi for first win

Chennai smash Delhi for first win

IPL7, MATCH 8—Raina-led middle order, superlative catching give CSK a 93-run win. More »

'BCCI reputation lowest in 80 years'

'BCCI reputation lowest in 80 years'

The former BCCI president says he was "disillusioned" by the happenings at the emergent working committee meeting on Sunday. More »

Moin appointed to manage Pakistan team

Moin appointed to manage Pakistan team

Pakistan on Monday reappointed Moin Khan as chief selector and manager of the national team, a week after fellow former captain Rashid Latif turned down… More »

Injured Bravo to miss rest of IPL

Injured Bravo to miss rest of IPL

Dwayne Bravo is set to be sidelined for at least four weeks due to a shoulder problem. Bravo sustained the injury when attempting a catch on the boundary… More »

NZC contemplates domestic revamp

NZC contemplates domestic revamp

New Zealand Cricket has put forward a proposal to reinvent its domestic structure and allow up to 49% private investment into the six major associatio… More »

T20 test for Cheteshwar Pujara

T20 test for Cheteshwar Pujara

The class act from Saurashtra may have to rethink his approach to the mannerless format. More »

Punjab pull off another big chase

Punjab pull off another big chase

GAME 7, SHARJAH—Maxwell, Miller, Pujara chase down Rajasthan's 192. More »

Special meeting to replace Srinivasan

Special meeting to replace Srinivasan

The BCCI is likely to convene a special general body meeting (SGM) in May to replace N Srinivasan on the board's disciplinary committee. More »

Roach escapes injury after car crash

Roach escapes injury after car crash

The West Indies fast bowler lost control of his BMW sedan due to slippery road conditions in his native Barbados on Saturday. More »

Shastri in proposed IPL probe panel

Shastri in proposed IPL probe panel

Some members stressed on the need for proposing names with an "impeccable record and clean image". More »

Day of Supreme reckoning

Day of Supreme reckoning

Apex court to decide on BCCI’s proposed new committee today. More »

Panel can help clean mess: Raghavan

Panel can help clean mess: Raghavan

The former CBI Director is one of the three candidates proposed by the BCCI to head the enquiry into the IPL betting and spot-fixing scandal. More »

Repose faith in Indian coaches

Repose faith in Indian coaches

All of them cost plenty of dollars which I feel is unnecessary for a two- month tournament, says former cricketer Yajurvindra Singh. More »

Cook relieved after period in limbo

Cook relieved after period in limbo

The England captain is looking forward to a fresh start after a dispiriting Ashes defeat last year. More »

[INTERVIEW] Jayawardene and Sangakkara

[INTERVIEW] Jayawardene and Sangakkara

Mahela Jayawardene and Kumar Sangakkara go over their World T20 win, and feel grateful to have fans whose support remains unwavering in victory and de… More »