Who will break Shah Rukh Khan's record?

New Delhi, Aug 21 (IANS) They say records are made to be broken. All eyes are set on big names like Amitabh Bachchan, Ranbir Kapoor, Hrithik Roshan and Aamir Khan to surpass the new success parameter set by Shah Rukh Khan-starrer "Chennai Express" - which has earned a whopping Rs.156.70 crore ($25 million) in its first week.

Directed by Rohit Shetty, "Chennai Express", an approximately Rs.75 crore joint production venture of UTV Motion Pictures and Red Chillies Entertainment, released on the auspicious occasion of Eid, raced its way to success and has become the film to score Rs.100 crore fastest.

In fact, SRK, 47, who is relishing the success, believes that the no records matter, as they will be "equalled or bettered" in a few months.

If "Satyagraha" is coming out on Aug 30, the last quarter of the year will see the release of Ranbir's "Besharam", Hrithik's "Krrish 3" and Aamir's "Dhoom 3" - all much-awaited and much-talked about projects.

Although the budgets of the four films have not been revealed, an insider said that estimated expenditure on Prakash Jha's political thriller would be Rs.40 crore, while the budget of Abhinav Kashyap's funny drama could be over Rs.50 crore. Rakesh Roshan's high-on-special effects spectacle must have cost around Rs.90 crore.

The insider, however, refused to talk about the budget of Vijay Krishna Acharya's film, saying it is still in the making.

Many expected Akshay Kumar, known for giving maximum Rs.100 crore films, to break SRK's record with his gangster drama "Once Upon Ay Time in Mumbai Dobaara", which released close on the heels of "Chennai Express". But it neither dismantled SRK's film from the box office nor matched its success.

Amitabh leads the cast of "Satyagraha", which has Ajay Devgn, Arjun Rampal, Manoj Bajpayee, Kareena Kapoor and Amrita Rao. The movie has a lot of pre-release buzz, thanks to the storyline, apparently inspired by social activist Anna Hazare.

"Besharam" is scheduled for Oct 2 release, while "Krrish 3", set to come out Nov 4, is expected to cash in on the Diwali festival frenzy. And "Dhoom 3" will cap the year when it hits theatres on Christmas, a period that has always proven lucky for the "Ghajini" star.

Distributors, who are not allowed to watch the content before release, are playing blind and banking on these films to earn profit.

Anant Verma, director and business head of DT Cinemas, has high expectations from "Krrish 3" and "Dhoom 3" - both fresh instalments of two of Bollywood's most successful franchises.

"I am expecting 'Dhoom 3' and 'Krrish 3' to do very well as they can be watched by all kinds of people and age groups," Verma told IANS.

Other distributors are too hoping that these films make the festive season profitable.

"Hrithik's 'Krrish 3' should do well. 'Satyagraha' is also coming up with big stars; so I am expecting it to be a hit too," said Puneet Sahay of Spice Cinemas.

This is so because apart from being part of big banners, these films boast some of the biggest names in Bollywood Boulevard, which helps lure audience to the theatre.

Also, promotions play a vital catalyst in augmenting footfalls at the cinema halls.

"A combination of script and star power helps to pull audience to halls. As well as the promo-attractiveness during the campaign, which plays a huge part in the opening of the film. These make a significant contribution to a must-see versus a maybe-seen," said Rafiq Gangjee, Vice President (marketing and communications) of Yash Raj Films, which is producing "Dhoom 3".

In terms of response, there is already a lot of buzz around "Dhoom 3" mainly because it has Aamir and also because he is playing a villain in the action thriller.

On the other hand, the highlight of "Krrish 3" is Hrithik's donning the superhero costume again and its trailer has reportedly broken the record of Hollywood films "Avengers" (almost six million) and "Thor" (almost four million) by gathering 12 million views in just 10 days on YouTube!

"Besharam", which will see Ranbir teaming up with his actor-parents Neetu and Rishi Kapoor for the first time on the big screen, too is making waves on the digital platform.

The official trailer of "Besharam" shared by Reliance Entertainment on YouTube has received 8,652 likes and 6,914 dislikes so far, while another promo shared by T-Series on the same site has got 1,289 likes and 740 dislikes. This shows a positive trend and if the film works, it will be a double bonanza for Ranbir, who is basking in the success of "Yeh Jawaani Hai Deewani".

Munish Sharma of Satyam Cinemas agrees that banners, actors and promotions help in the opening week collections, but feels ultimately, content rules. And this was true in the case of "Chennai Express".

"Banner, actors and how they are promoting the film help initial box office collections, but to sustain it, content is very important. Word of mouth is also important for any film post-release. If friends or relatives say good things about a film, people tend to watch it," he said.

"There have been films in the past that had newcomers, but managed to do well. For instance, 'Vicky Donor' had a fresh cast, but so was the subject," he added.

(Natalia Ningthoujam can be contacted at natalia.n@ians.in)

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.

Yahoo Cricket

Latest News

  • Sidharth-Katrina's `Kala Chasma' swag crosses 10 m mark in two days

    New Delhi, July 30 (ANI): The peppy foot- tapping wedding dance number 'Kala Chasma' from the upcoming movie 'Baar Baar Dekho' has joined the list of songs that are trending these days, as it has crossed 10 million mark in just two days of its release. Karan Johar, who is producing the movie, took to his Twitter handle and posted a still from the song with words "Baar Baar Dekho Kala Chasma smashing all records 100 millions views in 2.5 days" written on it and tweeted,"#KALACHASHMA RULES!!! …

  • Oozing dim sum buns delight diners in Hong Kong

    At Dim Sum Icon in Hong Kong, diners are encouraged to play with their food. Squeeze the lactating and defecating steamed dim sum bun with coconut cream inside, made to resemble one of the popular Japanese ‘Kobitos’ characters, and you're in for a "hilarious" experience, customers say. …

  • When Sonakshi saved her 'Dabangg' throne from Parineeti

    New Delhi, Jul 30 (ANI): Just when you thought Parineeti Chopra is going to be the new Rajjo in Salman Khan-starrer 'Dabangg 3,' producer-director Arbaaz Khan came popping your bubble. In an interview with the Times of India, the 48-year-old filmmaker confirmed that the original 'Dabangg' duo will be reuniting on the 70mm screen for the third time and also hinted at a possibility of another heroine in the film. Arbaaz said, "Sonakshi is going to be a part of 'Dabangg 3', in what capacity that …

  • Even SRK looks up to Hrithik for some fitness goals!

    New Delhi, Jul 30 (ANI): Not so long ago, Shah Rukh Khan took everyone's breath away when snaps of his newly-attained 8-pack abs for 'Happy New Year' hit the Internet. It turns out, he owes it all to Hrithik Roshan. The 50-year-old 'Fan' actor, who was all praise for his 'Kabhi Khushi Kabhie Gham' co-star's chiseled body, said, "I used to work out seeing Hrithik Roshan's picture in my gym. …

  • Minnesota judge denies claims of 29 would-be heirs to Prince estate

    A Minnesota judge has excluded nearly 30 would-be heirs from the estate of the late pop star Prince, bolstering the inheritance claims of the performer's sister and surviving half-siblings, probate court records released on Friday showed. The court order, issued on Thursday, came in response to a flood of individuals seeking a piece of an estate some have valued at more than $500 million, left by Prince when he died unexpectedly in April at the age of 57, apparently without a will. Claims …

  • Judge rejects Sumner Redstone bid to end Viacom CEO lawsuit
    Judge rejects Sumner Redstone bid to end Viacom CEO lawsuit

    A Massachusetts judge on Thursday rejected Sumner Redstone's bid to quickly end a case that will likely determine the future of the media mogul's holdings and set an October trial date, marking a victory for Viacom Inc Chief Executive Philippe Dauman. The issue is whether the 93-year-old Redstone knew what he was doing when he removed Dauman and Viacom board member George Abrams in May from the seven-person trust that will control his majority ownership of Viacom and CBS Corp when he dies or …

  • Rajjat Barjatya passes away

    Mumbai, July 30 (IANS) Film maker Sooraj Barjatya's cousin Rajjat Barjatya, who was MD and CEO of Rajshri Media, passed away on Friday at a hospital here. …

  • Sanjay Dutt says 'Munnabhai 3' to release in 2018

    Mumbai, July 29 (IANS) Actor Sanjay Dutt says that the much anticipated third part of the successful franchise "Munnabhai" will release in 2018. At a media interaction on the occasion of his 57th birthday, Sanjay said: "My movie with (Vidhu) Vinod Chopra sahab will start in November, it is called 'Marco'. …

Loading...