London, Jan 29 (ANI): Beyonce will be paying "hundreds of thousands' of dollars to sing at the Super Bowl, it has been revealed.
The NFL will pay only production costs - of around 600,000 dollars - for Sunday's hotly anticipated halftime show, but the costs of putting on the performance are far higher, meaning she will have to find the extra cash, the Daily Mail reported.
However, the singer will make millions from the performance due to the free advertising her music will be given, massively boosting sales.nd she's also signed a 50-million-dollar deal with halftime show sponsors Pepsi.
The 31-year-old R and B star is gearing up to perform in front of millions around the world on Sunday at the Mercedes-Benz Superdome in New Orleans.
NFL spokesman Greg Aiello said: "We pay the production costs for the halftime show, there is no fee for the artists."
While explaining the matter, Marc Ganis, president of the consultancy Sportscorp Ltd. Said that the performance would be partly funded by halftime show sponsor Pepsi, with whom Beyonce recently signed the million dollar deal.
The deal will even see her face emblazoned across soda cans.
Ganis said that Beyonce will not get paid, but her back up singers, her musicians, all the extras will be paid by the NFL production budget.
Last year, for Madonna's show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the same this year.
This means that the artists have to pay the difference out of their own pocket - it won't be the act themselves, but their business side. Their record label, or even Pepsi could fund it for Beyonce, he added. (ANI)