London, Feb 7 (ANI): David Beckham has mimicked one of the most iconic James Bond scenes, where Daniel Craig saunters out of the water in his pants in his first outing as 007 in Casino Royale, for his new ad.
The footie ace channelled the super spy for a new television advert, promoting his new H and M underwear range, the Daily Mail reported.
As illustrated in a new video ad for cut-price fashion retailers H and M - the 37-year-old took every opportunity to show off his heavily tattooed torso.
The latest ad campaign is not the first time that Beckham, who signed a short-term deal last week to play in Paris, has posed in his smalls.
The father-of-four first launched his line of undergarments and casual lounge wear a year ago with a photo campaign.
This time he gets the opportunity from Madonna's ex-husband Guy Ritchie, who directed the clip.
In the 90-second advert, Beckham is filmed sprinting topless around Beverly Hills trying to save the day in just his pants and slippers after his dressing gown gets caught in the car door as he sees off his children going to school.
After his front door closes behind him he dashes after the car, running across a tennis court, kicking a football and leaping a lawn mower on a short cut through the gardens of the multi-million pound homes.
Somehow along the way he loses his vest jumping through some bushes.
He dives in a pool and emerges dripping wet in the Bond homage before carrying on with the chase, pausing again only to hitch up his pants when a busload of tourists stop to snap his picture. (ANI)