London, Jan 26 (ANI): David Beckham's fashion label H 'n' M want the footie star to go down the runway in his boxers for their Paris fashion show next month.
The 37-year-old has been a huge hit with his underwear range called Bodywear around the globe.
A year ago he debuted the range with an advert aired during the Superbowl, while Guy Ritchie has directed his new advert for the label.
Now Swedish fashion bosses are pressing their lead model to appear in their February 27 show, the Mirror reported.
The chain plans to present 25 looks from its autumn 2013 collection at the Musee Rodin.
He last walked the catwalk for their underwear launch at their Regents Street store last year, but kept his clothes on.
The H and M show is the first time in eight years that they have shown off their clobber on a runway.
A Los Angeles source said that H and M want to bring Beckham out as a surprise guest on the catwalk and ideally in his range of underwear.
"David has caused such a stir in recent years with his look and gets so much great PR for the brand. If he accepts their invite then the value of this move would be worth millions," the source added. (ANI)