BCCI may reduce base price for sponsorship

It could be fixed at either Rs.1.5 or Rs.2 crore per match


Taking into account market sentiments, the BCCI could reduce the reserve price when it floats a team sponsorship tender for three years and three months, beginning January 2014.

At a marketing committee meeting here on Saturday, the BCCI took into consideration the prevailing market situation, but did not decide what the reserve price would be. A media statement put out by the Board also did not mention the reserve price.

When the tender was floated last time, in May 2010, the reserve price was Rs.2.5 crore per home international match, be it a Test or an One- Day International.

Sahara won the bid for Rs.3.34 crore per match, but it chose to ignore the national women’s team and junior men’s teams it had been sponsoring earlier.

The business conglomerate, however, considerably increased the per match sponsorship amount. This time around, the base price could be fixed at either Rs.1.5 or Rs.2 crore per match, say BCCI sources.

“While other aspects of the tender were discussed at the meeting, a final decision on the reserve price would be taken by the BCCI office- bearers tomorrow, and the tender would be available from Monday,” a top source told Mail Today.

“The reserve price could be reduced this time around, considering a not so good market situation. The idea is that more and more people pick up the tender document and bid,” he said.

During the period — January 2014 and March 31, 2017 — India will play as many as 38 Tests, ODIs and T20 Internationals.

“The tender document contains the details of the matches, including ICC and ACC events, that would be played in this period. As of now, South Africa, Australia, England, West Indies, Sri Lanka, and New Zealand will tour India,” said the source.

“A total of 19 Tests, 25 One day Internationals and five T20 Internationals will be played during the sponsorship period.” The logo of the winning entity will be displayed on the shirts of the senior men’s team, the under-19 men’s team, the men’s ‘ A’ team and the women’s national team.

In 2010, too, the BCCI had included these teams in its tender document. But when Sahara increased the sponsorship amount across platforms — an increase of 74.95 per cent per Test, 59.87 per cent per ODI and 113.16 per cent per T20 International – it got away with the condition that the bid was only for the senior men’s team. The women’s and junior men’s teams have since been sporting no logo.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Matches