BCCI may reduce base price for sponsorship

It could be fixed at either Rs.1.5 or Rs.2 crore per match


Taking into account market sentiments, the BCCI could reduce the reserve price when it floats a team sponsorship tender for three years and three months, beginning January 2014.

At a marketing committee meeting here on Saturday, the BCCI took into consideration the prevailing market situation, but did not decide what the reserve price would be. A media statement put out by the Board also did not mention the reserve price.

When the tender was floated last time, in May 2010, the reserve price was Rs.2.5 crore per home international match, be it a Test or an One- Day International.

Sahara won the bid for Rs.3.34 crore per match, but it chose to ignore the national women’s team and junior men’s teams it had been sponsoring earlier.

The business conglomerate, however, considerably increased the per match sponsorship amount. This time around, the base price could be fixed at either Rs.1.5 or Rs.2 crore per match, say BCCI sources.

“While other aspects of the tender were discussed at the meeting, a final decision on the reserve price would be taken by the BCCI office- bearers tomorrow, and the tender would be available from Monday,” a top source told Mail Today.

“The reserve price could be reduced this time around, considering a not so good market situation. The idea is that more and more people pick up the tender document and bid,” he said.

During the period — January 2014 and March 31, 2017 — India will play as many as 38 Tests, ODIs and T20 Internationals.

“The tender document contains the details of the matches, including ICC and ACC events, that would be played in this period. As of now, South Africa, Australia, England, West Indies, Sri Lanka, and New Zealand will tour India,” said the source.

“A total of 19 Tests, 25 One day Internationals and five T20 Internationals will be played during the sponsorship period.” The logo of the winning entity will be displayed on the shirts of the senior men’s team, the under-19 men’s team, the men’s ‘ A’ team and the women’s national team.

In 2010, too, the BCCI had included these teams in its tender document. But when Sahara increased the sponsorship amount across platforms — an increase of 74.95 per cent per Test, 59.87 per cent per ODI and 113.16 per cent per T20 International – it got away with the condition that the bid was only for the senior men’s team. The women’s and junior men’s teams have since been sporting no logo.

Matches

MORE TOP STORIES TODAY

Royal test for Kings

Royal test for Kings

Preview — Clash of philosophies between Australia-centric teams More »

Duminy steals first win for Delhi

Duminy steals first win for Delhi

Furious fifties by Duminy and Dinesh Karthik end a long losing streak for the Daredevils. More »

AB, Parthiv seal Bangalore's second win

AB, Parthiv seal Bangalore's second win

Royal Challengers overcame a stutter to cruise to the small target they were set by Mumbai Indians. More »

‘Felt like helpless minority’

‘Felt like helpless minority’

Former BCCI treasurer Ajay Shirke says emotions got the better of the Srinivasan and he tried to oversimplify things by calling Meiyappan an “enthusia… More »

Glenn Maxwell carves his parallel universe

Glenn Maxwell carves his parallel universe

Glenn Maxwell seems to project an icy disdain when at the crease. Match situations rarely faze him and the bubble in which he plays excludes everyone … More »

No way back for Pietersen: ECB

No way back for Pietersen: ECB

Kevin Pietersen's hopes of reviving his international career appeared to end Saturday when ECB managing director Paul Downton said there was 'no way back'… More »

Srinivasan can attend BCCI meeting

Srinivasan can attend BCCI meeting

His status as president of TNCA makes him eligible to attend the Working Committee meeting on Sunday. More »

The world record that nearly wasn't

The world record that nearly wasn't

Twenty years ago this week, Brian Lara became Test cricket's highest scorer, but he almost didn't make it. More »

Moores gets second stint as coach

Moores gets second stint as coach

In a two-year spell from 2007 to 2009, the 51-year-old Moores led England in seven Test series. More »

BCCI is not anybody’s property — Dalmiya

BCCI is not anybody’s property — Dalmiya

Dalmiya feels that Srinivasan’s ‘power hungry’ attitude isn’t helping matters. More »

Tough for bowlers: Saeed Ajmal

Tough for bowlers: Saeed Ajmal

The 36-year-old believes the T20 format and rule changes in 50-over matches have made a real difference. More »

Bangladesh senior players to see shrink

Bangladesh senior players to see shrink

Bangladesh's senior players will have three sessions with a psychological skill development coach later this month More »

KP ridicules idea of day-night Tests

KP ridicules idea of day-night Tests

Kevin Pietersen has ridiculed the idea of day-night Test cricket, saying the game would be so different to proper Test cricket that we will need a whole… More »

Rajasthan edge low-scoring thriller

Rajasthan edge low-scoring thriller

The bowlers restricted Hyderabad to 133 for 6 before Rahane and Binny took Rajasthan over the line. More »

BCCI members want independent probe

BCCI members want independent probe

The board members are realising after the Supreme Court's observations that something has to be done — IS Bindra More »

Maxwell blitz takes Punjab home

Maxwell blitz takes Punjab home

The Kings XI batsman blasted a 43-ball 95 to help his team pull off a massive chase against Chennai Super Kings. More »

'BCCI lacks leaders to take on Srini'

'BCCI lacks leaders to take on Srini'

Two former BCCI presidents, Shashank Manohar and Jagmohan Dalmiya, have reacted strongly to the news of the BCCI calling an emergent meeting on Sunday… More »

Delhi look for first points against confident Kolkata

Delhi look for first points against confident Kolkata

Preview — The threat of Sunil Narine looms large again. More »

Bangalore vs Mumbai: A battle of the big-hitters

Bangalore vs Mumbai: A battle of the big-hitters

Preview — Given the firepower in both line-ups, Dubai crowd may see another high-scorer More »

Yuvraj tees off to Sharjah's delight

Yuvraj tees off to Sharjah's delight

Yuvraj Singh was hardly convincing to begin with against Delhi, but a big dose of crowd support and a helping of poor bowling meant he had the opportunity… More »

Stressed Trott stands down again

Stressed Trott stands down again

The England and Wales Cricket Board (ECB) on Friday confirmed that batsman Jonathan Trott is to take another break from all cricket with immediate eff… More »

PCB starts another coach hunt

PCB starts another coach hunt

The PCB has decided to not extend the contracts of head coach Moin Khan, fielding coach Shoaib Mohammad and batting consultant Zaheer Abbas, and has invited… More »

Fiery star Stokes bids to curb his temper

Fiery star Stokes bids to curb his temper

England all-rounder Ben Stokes admits he must keep his anger under control if he is to end his international exile. More »

Bangalore's arsenal blazes to victory

Bangalore's arsenal blazes to victory

Yuvraj Singh was back to his best in his first match for Royal Challengers Bangalore. More »