Apple's highly anticipated iPhone5S no longer a 'cultural phenomenon'

Sydney, Aug. 19 (ANI): Apple's latest flagship iPhone is less than a month away from its official launch; however, it is not preceded with huge anticipation from anxious fans.

Apple's iPhone5S and its cheaper version in plastic 5C are expected to be unveiled on September 10 but it might not see great levels of excitement and big crowds.

MSN Money said that the reason was a cold response can be attributed to the fact that the new iPhone is no longer a 'cultural phenomenon' as rivals like Samsung are making smartphones that are just as good, News.com.au reports.

iPhone 5S is expected to be of the same size as iPhone 5, which means it will still be smaller than the Samsung Galaxy S3 and S4.

MSN said that the new device may have a fingerprint reader and have 'tweaks' rather than real advancements and the biggest thing it will lack is major innovation, something for which the software giant was well known for during the Steve Jobs days, the report added. (ANI)

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