Apollo Tyres to sponsor Man-U

New Delhi, Aug 21 (IANS) Tyre manufacturer Apollo Wednesday became the second Indian company after telecom major Bharti Airtel to sponsor highly popular English Premier League (EPL) side Manchester United.

As a part of the three-year deal, Apollo will create football-based play zones, using recycled rubber, in local communities in Britain and India to encourage healthy lifestyles among youngsters. Apollo has also become the club's official tyre partner in Britain and India.

Apollo will build "Go The Distance" football pitches made from recycled tyres in local communities across the UK and India, with the first being on site (as part of a fan zone/play zone) at Old Trafford.

During Wednesday's launch event, Manchester United first team players Ryan Giggs, Rio Ferdinand and Jonny Evans participated in the "Go The Distance" skills challenges that will be similar to those featured on the new pitches.

Manchester United Group Managing Director Richard Arnold, said: "Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.

"This partnership also allows the Club to continue its on-going commitment to investment in and the development of young people, whether through our Academy or via the work we do in the community."

Onkar Kanwar, chairman, Apollo Tyres said: "This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.

"It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to 'Go the distance', this campaign really brings to life our brand values of high performance, quality and excellence."

Apollo Tyres is headquartered in Gurgaon and has a manufacturing presence in Asia, Europe and Africa. With revenues of over $2.34 billion, the company exports to over 100 countries.

Matches

MORE TOP STORIES TODAY

On Now: Hyderabad vs Rajasthan

On Now: Hyderabad vs Rajasthan

Abu Dhabi: Rajasthan captain Shane Watson wins the toss and elects to field. More »

BCCI lacks leaders to take on Srinivasan, says Manohar

BCCI lacks leaders to take on Srinivasan, says Manohar

Two former BCCI presidents, Shashank Manohar and Jagmohan Dalmiya, have reacted strongly to the news of the BCCI calling an emergent meeting on Sunday… More »

Maxwell blitz takes Punjab home

Maxwell blitz takes Punjab home

The Kings XI batsman blasted a 43-ball 95 to help his team pull off a massive chase against Chennai Super Kings. More »

Pietersen ridicules idea of day-night Tests

Pietersen ridicules idea of day-night Tests

Kevin Pietersen has ridiculed the idea of day-night Test cricket, saying the game would be so different to proper Test cricket that we will need a whole… More »

Beleaguered Yuvraj tees off to Sharjah's delight

Beleaguered Yuvraj tees off to Sharjah's delight

Yuvraj Singh was hardly convincing to begin with against Delhi, but a big dose of crowd support and a helping of poor bowling meant he had the opportunity… More »

Trott to take 'immediate break' from cricket

Trott to take 'immediate break' from cricket

The England and Wales Cricket Board (ECB) on Friday confirmed that batsman Jonathan Trott is to take another break from all cricket with immediate eff… More »

PCB starts another coach hunt

PCB starts another coach hunt

The PCB has decided to not extend the contracts of head coach Moin Khan, fielding coach Shoaib Mohammad and batting consultant Zaheer Abbas, and has invited… More »

Pakistan cricketers face probe

Pakistan cricketers face probe

Pakistani cricket authorities have launched an investigation after a number of current international stars played in exhibition matches in the United States… More »

Fiery star Stokes bids to curb his temper

Fiery star Stokes bids to curb his temper

England all-rounder Ben Stokes admits he must keep his anger under control if he is to end his international exile. More »

Bangalore's arsenal blazes to victory

Bangalore's arsenal blazes to victory

Yuvraj Singh was back to his best in his first match for Royal Challengers Bangalore. More »

BCCI to meet before next court hearing

BCCI to meet before next court hearing

The BCCI will hold an emergent working committee meeting on April 20 to discuss the future course of action with regard to the Supreme Court hearing concerning… More »

Gavaskar wants a clean IPL

Gavaskar wants a clean IPL

"Integrity is non-negotiable..." says the BCCI's interim chief ahead of Season 7 of the tainted league. More »

Time for Chennai to enter familiar cocoon

Time for Chennai to enter familiar cocoon

Chennai have an emphatic 8-3 lead in the head-to-head with Punjab, with one game tied More »

Kallis, Narine star in KKR win

Kallis, Narine star in KKR win

An all-round display saw Knight Riders thump Mumbai Indians by 41 runs in the IPL-7 opener. More »

'Yak' Kallis still on top of his game

'Yak' Kallis still on top of his game

The 38-year-old South African veteran turned it on for Kolkata Knight RIders in the opening match of IPL-7. More »

Rajasthan and Hyderabad face-off

Rajasthan and Hyderabad face-off

A quality that defines Rajasthan and Hyderabad is consistency. Rajasthan was one among two teams to enjoy complete dominance at home last season. Hyderabad… More »

Srinivasan named in fixing report: SC

Srinivasan named in fixing report: SC

The court emphasised that the tainted administrator can no longer work for the BCCI. More »

Yuvraj happy to play for RCB: Kohli

Yuvraj happy to play for RCB: Kohli

New-look RCB will play their first game of IPL-7 on Thursday. More »

IPL: News Line

IPL: News Line

A round-up of all the news from this season of the IPL. More »

Shane Watson issues moral warning

Shane Watson issues moral warning

'Everyone knows what is right and what is wrong and if you do the wrong thing it will be found out' More »

Why I'm not looking forward to the IPL

Why I'm not looking forward to the IPL

Welcome to another season of a league that many watch but few trust. More »

Johnson may quit T20s for Tests

Johnson may quit T20s for Tests

Australia's Mitchell Johnson may quit limited-overs cricket to prolong his test career with an eye on the 2015 Ashes series in England, the fast bowler… More »

Nepal players call off boycott

Nepal players call off boycott

Thaw in relations after formation of an advisory committee that would work in tandem with the Cricket Association of Nepal. More »

There's a lot going on: Fleming

There's a lot going on: Fleming

He experienced anxious moments in the lead-up to the tournament as the courts decided on whether to suspend the franchise, he said, but stressed that the… More »