New Delhi, Apr 9 (ANI): The television broadcast of the recently concluded Border Gavaskar Test series between India and Australia, which India won 4-0, has gained the highest average rating for a Test series played by India in the past 4 years, with an average rating of 2.05 TVR.
The 2013 India Australia series has delivered almost 50 percent higher ratings as compared to the previous India vs. Australia series played in Australia in the year 2011-12 which averaged 1.37 TVR.
The four Test series also delivered 22 percent higher ratings than the India vs. England test series played earlier this season which delivered an average of 1.68 TVR, with the ratings peaking on the eventful 3rd day of the fourth test match in Delhi when Cheteshwar Pujara made a quick fire 82 in India's pursuit for victory.
The Hindi presentation of the series, which is an ESPN STAR Sports' commitment for enhanced viewer engagement, has contributed to an impressive 40 percent of the overall ratings, with a huge 9.28 crore people watching the telecast.
Expressing his delight with the results, ESPN Software India Pvt Ltd CEO Vijay Rajput said that their aggressive marketing campaigns through the season with the 'Asli Test Baaki Hai' campaign for the India-Australia series has struck a chord with fans across the country.
Rajput further said that their aim is to take the viewership of this game to a completely new level through their campaigns, quality of talent, look and feel of the presentation, multi-platform delivery or through promoting it across the entire STAR network. (ANI)