THE army of Narendra Modi's followers on Twitter was in for a rude shock on Sunday as it was virtually ambushed by Congress supporters who had a field time attacking the former's speech with such hashtags as "fekuexpress" and "yeswecant".
Feku, or fibber, has become the Congress' byword for Modi ever since they first employed the term to nail his alleged exaggerations during a speech made to FICCI in April this year.
With fekuexpress, the Congress' team sought to cash in on the popularity of Chennai Express, the Shah Rukh-Deepika film that released on Friday, on Twitter.
And cash in they did - #fekuexpress was the top trending topic for much of Sunday evening following Modi's speech in Hyderabad.
"Yeswecan't" on the other hand was a spoof on "yes we can", the phrase Barack Obama chanted to victory in 2012 and which Modi got the audience to repeat after him as he ended his speech.
As has been the case with all of Modi's speeches over the past few months, the one in Hyderabad generated a great deal of heat and dust on Twitter with pro-Modi and anti-Modi users engaging in a fierce battle on the micro-blogging site.
The BJP, which has an extremely effective social media cell, began the build-up to Sunday's speech a few days in advance by posting tweets with the hashtags #Modi- InHyd and #NamoInHyd.
The Congress' campaign, though, began just ahead of his speech - but still managed to steal the BJP's thunder. The anti-Modi brigade even organised a contest on Twitter, promising prizes for those who accurately guess the "tall claims" Modi would make in his speech.
Reproduced From Mail Today. Copyright 2013. MTNPL. All rights reserved.