Shah Rukh Khan launched NDTV's Toyota University Cricket Championship, a new inter-university tournament in the T20 format. The concept promises to revive university cricket in India. As the slogan states 'Ab Humari Baari hai', the campaign intends to discover, nurture and promote young cricketers and provide national exposure to extra-ordinary sporting talent. Well, with King Khan as the face of the tournament, the championship league is likely to generate tremendous interest all over the country.
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