A one-of-its kind cultural show held in Srinagar attracted locals as well as tourists, which was aimed to raise awareness about the traditional facets of the region. The organizers had a special purpose, to revive the Kashmiri roots and make the people aware of its tradition and culture, as they are gradually drifting towards modernization. The fashion show was the highlight of the evening, where male models walked the ramp wearing phirans. The evening included a gamut of aspects-Kashmiri music, culture, and food. Such events are aimed to increase the tourist influx in the valley. The event "Saen Meeras" or "Our Tradition", defined by the organizers as a "journey of culture, music and attire" was held at Sher-e-Kashmir International Convention Centre (SKICC), located on the banks of the Dal Lake on the edge of Zabarwan mountains.
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