New Delhi: Cricketer Virat Kohli has been appointed the brand ambassador of the Border Security Force (BSF), officials said here on Sunday.
This is the first time that any central force in India has decided to appoint a brand ambassador.
"His name (Virat), meaning huge, is synonymous with the force. Plus he is a rising star," BSF director general Subhas Joshi said at an event at the officers' mess in south Delhi.
After Joshi honoured Kohli in the presence of Minister of State for Home Affairs R.P.N. Singh, the Arjuna awardee thanked the BSF for the honour. "I am very proud to be associated with this patriotic force that is doing a great service to the nation by guarding its borders," said Kohli.
Joshi expressed the hope that Kohli's association will be instrumental in enhancing the public image of the border force.
Speaking on the occasion, R.P.N. Singh said, "It is quite heartening to know that BSF has taken an initiative to reach out to the public and improve its image. This is an innovative idea. I expect all other central force to emulate it."
Also See: Cricketers in Uniform
Virat Kohli is BSF's brand ambassadorIANS – Mon 23 Sep, 2013 8:59 AM IST
- PAK won by 11 runsvs. SLPAK1st ODIWed, Dec 18, 2013Sharjah, United Arab EmiratesPakistan vs Sri Lanka ODI ...
- AUS won by 150 runsvs. ENGAUS3rd TestFri, Dec 13, 2013Perth, AustraliaThe Ashes 2013-14...
- NZ won by an inn.vs. WINZ2nd TestTue, Dec 10, 2013Wellington, New ZealandWest Indies in New Zealand...
- Upcoming matchvs. SLPAK2nd ODIFri, Dec 20, 2013Dubai, United Arab EmiratesPakistan vs Sri Lanka ODI ...
- vs. SLPAK3rd ODISun, Dec 22, 2013Sun, Dec 22, 2013Sharjah, United Arab EmiratesPakistan vs Sri Lanka ODI ...
- vs. SLPAK4th ODIWed, Dec 25, 2013Wed, Dec 25, 2013Abu Dhabi, United Arab EmiratesPakistan vs Sri Lanka ODI ...
1 - 4 of 20