At the start of the year, popular luggage brand Aristocrat had teamed up with Rohit Sharma and Ravichandran Ashwin as the new brand ambassadors for their new range of luggage and backpacks. With the tenth edition of the Indian Premier League (IPL) season underway, Aristocrat is back again with yet another innovative way to engage fans while, at the same time, introducing their new philosophy of ‘Unpack Your Dreams’.
In order to drive home this new philosophy, the two cricketers have asked their fans to guess what each of their next big dreams is. In the video snippets shared on their respective social media pages, Rohit and Ashwin write their next big dreams on a piece of paper and place it into the Aristocrat Dreamcase, which is a miniature suitcase.
If the fans can guess what the players’ dreams are, they stand a chance of fulfilling one of their dreams too – winning signed merchandise by their cricketing heroes. Apart from the prizes, the campaign also encourages young India to push hard for their dreams and never give up.
Rohit Sharma and R. Ashwin are pros in their fields and have shown what one can achieve if they do not give up on their dreams. Through this campaign with Aristocrat, the dynamic duo encourages people to ‘unpack their dreams’.
Rohit Sharma is the only batsman in the world to have scored two ODI double hundreds having scored 209 vs Australia in 2013 before smashing a record 264 against Sri Lanka a year later. On the other hand, the record for the best ever season by a bowler is held by Ravichandran Ashwin, who picked 82 wickets in 13 Test matches in the recently concluded season to break Dale Steyn’s long standing record.
Despite their success, the duo will be looking to be the stars of the Indian cricket team in all three formats.
As fans take their guesses as to what dreams Rohit and Ashwin might have, we are eagerly waiting to know what their next big dreams really are and which fans stand a chance to win attractive Aristocrat merchandise.
You can still participate and get your hands on the signed memorabilia just by following the instructions in the tweets below:
Make sure you send in your entries fast as the contest gets over soon. So, what are you waiting for? Guess the answer and win signed merchandise by Ashwin and Rohit!